28 Courses and Certifications

Online Marketing Analytics Courses & Certifications

With rapid technological advancements, marketing teams are allocating more of their time and capital to interpret the performance and growth of their marketing efforts. As they often struggle to exhibit credibility, they need to capitalize on marketing analytics to attain higher ROI. Marketing analytics significantly tracks, manages and studies the metrics from the marketing campaigns and then determines the ROI of marketing efforts. If you are willing to study marketing analytics, you should consider getting a qualification and skills in this field. There are a variety of marketing analytics courses offered by top institutes at different levels. 

Very few institutes offer a degree in marketing analytics. Many institutes offer marketing analytics courses as a specialization with a bachelor’s degree in marketing or business administration. Moreover, there are many marketing analytics certifications from top MOOC providers. You can also earn a master’s degree in marketing analytics to validate yourself as a marketing analyst.

What is Marketing Analytics?

The term marketing analytics refers to the practice of managing and studying metrics data to determine the ROI of marketing efforts. Calls-to-action, channel performance, blog posts, and thought leadership are some of the marketing efforts where marketing analytics can help. It also helps identify opportunities for improvement of marketing performance. With marketing analytics, marketers can answer analytics questions that are most vital to their stakeholders.

Also Read: Free Marketing Analytics Courses & Certifications

Who Can Pursue Marketing Analytics Courses?

Individuals holding a background in statistics, probability, and calculus can get started with marketing analytics courses. CMOs, Managers, CDOs, and professionals responsible for marketing strategies can attend online marketing analytics courses and certifications. Also, professionals working in the marketing field, especially sales managers, marketers, business development executives, retailing, branding and digital marketing professionals can opt for marketing analytics certification courses.

Eligibility Criteria for Marketing Analytics Courses

  • Candidates must have the minimum eligibility of 10+2, or a BA/BS/MBA in statistics, mathematics, market research, computer science, business administration, social sciences, or an equivalent field depending on the course requirements are eligible for marketing analytics courses.
  • Candidates must have basic prerequisites such as statistics, calculus, and probability.
  • Some marketing analytics courses require an aspirant to have a relevant degree with certain years of experience in marketing or equivalent fields.

Skills Required for Marketing Analytics Courses

  • Statistical skills
  • Analytical approach  
  • Business and organisation skills
  • Critical thinking
  • Visualisation skills
  • Research and survey

Also Read: Top providers offering Marketing Analytics courses and certifications

Edx Marketing Analytics Courses & Certifications
Swayam Marketing Analytics Courses & Certifications
Nulearn Marketing Analytics Courses & Certifications
Udacity Marketing Analytics Courses & Certifications
Futurelearn Marketing Analytics Courses & Certifications
Eruditus Marketing Analytics Courses & Certifications
Vskills Marketing Analytics Courses & Certifications
Jigsaw Academy Marketing Analytics Courses & Certifications
GetSmarter Marketing Analytics Courses & Certifications
Talentedge Marketing Analytics Courses & Certifications

What Will You Learn in Marketing Analytics Courses?

  • Pursuing marketing analytics courses online provides you with a strong foundation in the study, analysis and understanding of marketing trends.
  • You will learn the skills necessary to perform market research, survey design, marketing analysis and understanding of consumer behaviour. 
  • You will develop the skills required to interpret consumers’ needs and preferences.
  • You will also learn concepts in sales analytics, bundling of services and products, demand and assortment, and the difference between pull and push strategies.
  • Marketing analytics online courses will further teach you the business skills essential to the fields of accounting, finance, marketing, and general business in both the local and international marketplace.

Popular Marketing Analytics Certification Courses

The objective of getting enrolled in marketing analytics certifications is to develop skills pertinent to the modern business world. These Marketing analytics online courses will prepare you to understand and address the needs and preferences of customers, conduct market research, and fortify your marketing efforts to improve the ROI. The duration and fees of marketing analytics certification courses depend on the course type and provider institutes. The marketing analytics course syllabus also varies from course to course.

Here’s the list of some of the best marketing analytics certification courses:

Course Name

Offered by

Duration

Fees

Marketing Analytics

Symbiosis Institute of Business Management, Pune

5 Weeks

Rs 2,400

Executive Development Program in Marketing Analytics

XLRI-Xavier School of Management, Jamshedpur via Talentedge

5 Months

Rs 70,000

Marketing Analytics

IIT Kharagpur via Swayam

12 Weeks

Free

Marketing Research and Analysis-II

IIT Roorkee via Swayam

12 Weeks

Free

Professional Certificate in Marketing Analytics and Research Methodologies

Amity University eLearning, Greater Noida, Columbia University, New York via Amity University eLearning, Greater Noida

12 Weeks

Rs 36,000

Professional Certificate Programme in Advanced Marketing Strategy and Analytics

IIM Kozhikode via TSW (Times Professional Learning)

10 Months

Rs 147,500

Certified International Marketing Analyst

Vskills

Self-paced

Rs 2,499

Marketing Analyst

Udacity

3 Months

$1,017

Marketing Analytics

Columbia University, New York via Edx

12 Weeks

Free

Marketing Analytics

Darden School of Business, University of Virginia, Charlottesville via Futurelearn

5 Weeks

Free


Career Options in Marketing Analytics

There are numerous career opportunities available after completing online marketing analytics courses and certifications. You can find opportunities in market research firms, advertising agencies, and consumer project groups. As companies are increasingly shifting towards digital, they need marketing analytics professionals who can help them get a large audience base and drive business growth. The proliferation of smart devices and computers that generate huge amounts of data is also multiplying the demand for these professionals as they navigate the data to derive meaning and make data-driven decisions.

Below are the top jobs you can explore after marketing analytics courses:

Marketing Analytics Salary Trends

The salary of a marketing analytics professional depends on the qualifications, skills, employment types, and level of experience. As per PayScale, the average salary of a marketing analyst in India is Rs 452,702 p.a. The pay can range from Rs 197,000 to Rs 100,000 p.a. Mentioned below is the marketing analyst salary based on experience.

Salary as per experience level:

Less than 1 year

1-4 years

5-9 years

10-19 years

Rs 367,183

Rs 439,912

Rs 616,626

Rs 403,186

*Source: PayScale

Popular Online Finance Courses and Certifications

Scope of Marketing Analytics

As marketing is a vital factor to facilitate business operations, it becomes crucial to analyse the marketing campaigns and performance. With marketing analytics, marketers can do this adeptly. It improves efficiency while allowing marketers to successfully optimize the return on investment. Marketing analytics helps in understanding customer and market trends, conducting market research, and providing a wider, clearer picture of the efforts and the returns.

Earning a degree or certification in marketing analytics offers various lucrative careers in a vast variety of areas, as marketing is the foundation of organisations' growth. You can get into different business areas and derive invaluable data for your organisation to drive growth. Thus, the scope of marketing analytics is tremendous in terms of adoption and career prospects.

Top Recruiters for Marketing Analytics Professionals

Novartis

Accenture

Innovaccer

Deloitte

Turing

Dell

Acuvate

Apple


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FAQs

Q: Can I learn online marketing analytics courses free?

A: There are many free online marketing analytics courses offered by top institutes that help you master marketing skills and land a lucrative career in the modern marketplace.

Q: Where can I learn marketing analytics courses?

A: Online platforms like Udemy, Coursera, and LinkedIn Learning offer online marketing analytics online courses and certifications. You can pursue these courses for free or at a few costs and expand your knowledge and skills in this field.

Q: How do I get certified in marketing analytics?

A: The best way to get certified in marketing analytics is to earn a degree or certification in marketing analytics and then apply for a job as a market analyst.

Q: Who is eligible for marketing analytics courses?

A: Anyone looking for a career in research and marketing can pursue marketing analytics courses. Individuals holding a BA/BS/MBA degree in marketing, statistics, and research can earn a specialization in marketing analytics.

Q: How long does it take to complete online marketing analytics courses?

A: The duration of online marketing analytics courses may depend on the course type and provider institutes.

Q: What can I do after marketing analytics courses?

A: After completing marketing analytics online courses, you will have incredible career opportunities in marketing companies, advertising agencies, brand departments and more.

Career Category
Specialization
Job Role
Skills

Pricing

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To
Professional Certificate Programme in Advanced Marketing Strategy and Analytics

Offered by

Certificate

IIM Kozhikode Advanced Marketing Strategy and Analytics

With the rise of digital technology, marketing has evolved into a vast network of channels to connect with customers. Marketers need to consider the complete picture to deliver and anticipate rapidly changing customer expectations. Moreover, they should also be aware of the latest trends in marketing analytics. The Advanced Marketing Strategy and Analytics programme covers all of this and more.

The Marketing Strategy and Analytics online programme is developed to give you a holistic view of marketing strategy concepts. The course also covers marketing analytics which will help you analyse customer data and make impactful marketing decisions. All the course modules will be delivered through live online classes, simulations, hands-on modules, capstone projects, and case studies.

The Marketing Strategy and Analytics certification will help you handle contemporary marketing problems with ease. You will also be granted the IIM Kozhikode Executive Alumni status upon course completion. The course will be taught by Prof. Atanu Adhikari and Prof. Shovan Chowdhury.

...Read More
10 Months
1,89,000
Skills Covered:
Marketing skills
Certificate

Certified Market Analyst

The Certified Market Analyst online course is a study about the functions of market analysts and the techniques to read and develop a knowledge of points and figures, line and candlestick charts of price perspectives. The course helps the students build expertise in identifying the price patterns, the market trends, and the sustainability of the trends. The market analyst course is provided by the BSE Institute Ltd. The online program is organized for nine months and the students ought to attend the two-hour live online sessions every weekend.

The course curriculum is focused on providing the students with advanced level training on the analytical strategies, theories, and principles of technical analysis. The students are engaged with logical and reliable research techniques, portfolio management, trading choices based on the broad range of charts and data. The online program helps the learners upskill their career roles and improve their knowledge by the insights offered by the academic professionals from the BSE Institute.

...Read More
9 Months
35,000
Skills Covered:
Financial Management Knowledge of Economics Risk taking Knowledge of stocks Knowledge of equities Financial knowledge Business Management
Advanced Certificate Programme in Statistics & Analytics for Marketing Insights

Offered by

Certificate

Advanced Certificate Programme in Statistics & Analytics for Marketing Insights

The Advanced Certificate Programme in Statistics & Analytics for Marketing Insights Course provided by MICA aims at educating learners about the latest trends and developments in the field of marketing management and marketing analytics. The online course is a 6-month specialized programme available on the Eruditus Executive Education platform.

Through the Advanced Certificate Programme in Statistics & Analytics for Marketing Insights Live Course, learners will be introduced to different types of research techniques using data-driven strategies that meet the market requirements. Learners will also be equipped with skills in machine learning applications.

The Advanced Certificate Programme in Statistics & Analytics for Marketing Insights Training Course is delivered through live online sessions, discussion boards, webinars and other interactive sessions with experts in the field. If you successfully complete the evaluations and score 70% overall, you will be rewarded with a certificate from MICA.

...Read More
6 Months
71,750
Skills Covered:
Business analytics knowledge Marketing skills Data science knowledge Knowledge of Data Visualization Machine learning
Executive Development Program in Marketing Analytics

Offered by

Certificate

Executive Development Program in Marketing Analytics

Executive Development Program in Marketing Analytics is a five months course. The course will have a run-time for 3 hours every week on Sunday between 10 AM to 1 PM. 

This course will provide the right tools and techniques to all its participants who will, in turn, offer marketing managers to make better investments. In the duration of the course, the participants will be taught methods like awareness, loyalty, satisfaction, distribution levels, market share, and others and how these are linked to the financial outcome of the firms. 

The course also gives an opportunity to quantify the impact of marketing efforts with minute attention to access their short and long-term implication on the organisation firm. The Marketing Analysis course is regarded as an absolute necessity for all working professionals in sales, marketing, business development, branding, advertising, analysts, and executives.

Marketing Analytics is the most essential part of any organisation, for those seeking to establish themselves in this field, the Executive Development Program in Marketing Analytics is the best choice. For further information on how to achieve it, this article consists of all essential contents including eligibility, career opportunities, admission process, fees, and many more. 

...Read More
5 Months
70,000
Skills Covered:
Marketing skills Advertising skills Knowledge of Excel
Executive Certificate Program in Marketing Analytics

Offered by

Certificate

Executive Certificate Program in Marketing Analytics

The Executive Certificate Programme in Marketing Analytics with IIM Rohtak, India aims to provide advanced analytical tools and techniques to candidates. And this will be helping them to deal effectively and confidently with complex marketing problems. In this programme candidates will be acquiring knowledge in advanced marketing analytics for business and various marketing analytical tools with their advantages and disadvantages. Candidates will be able to develop a cognitive ability to make logical implications from analysis and applying those into the business decisions.

The certificate for the Executive Certificate Programme in Marketing Analytics offered by the IIM Rohtak. Faculties assigned for this programme are among the top faculties of India. Candidates will be experiencing industrial interaction during the programme. Which will be an advantage for them. 

Nulearn has a big alumni circle. A lot of them are working in top companies. Some of the top-notch companies are Jaguar, Cisco, TATA, Toyota, HCL, Dell and many others. By enrolling to the Executive Certificate Programme in Marketing Analytics through Nulearn candidates can build their future.

...Read More
5 Months
60,000
Skills Covered:
Marketing skills
Executive Development Program in Marketing Analytics

Offered by

Certificate

Executive Development Program in Marketing Analytics

As you know, data is the new fuel of any business, and marketers analyse it to provide better services to the customers. Executive Development Program in Marketing Analytics by Nulearn is designed to train marketing students in market intelligence, using research practices and analytic techniques for day to day marketing decisions and formulating marketing strategies. 

Furthermore, the Marketing Analytics programme is a 4-month training course curated by IIM Visakhapatnam in association with the Nulearn platform. Through this programme, you will acquire critical analysis abilities and decision-making skills to tackle marketing and business issues. You will also learn how to use market intelligence in a real-world context through case-based sessions.

Throughout the course, you will benefit from continuous assignments and evaluations. There will also be a final exam, and after completing all the course elements, you can earn the Executive Development Program in Marketing Analytics certificate from IIM Visakhapatnam. 

As an entrepreneur, marketing lead, CMO, sales and marketing professional, or functional manager, you can upgrade your marketing analytics skills with this training. 

...Read More
4 Months
60,000
Skills Covered:
Marketing skills Knowledge of Data Visualization
Certificate

Marketing Analytics and AI

The Marketing Analytics and AI certification course offers a transformative learning experience, empowering individuals to navigate the complex marketing landscape with precision. Through hands-on training by industry experts and immersive classroom sessions, participants delve into topics like attribution modelling, social media analytics, and machine learning for marketers. 

With the Marketing Analytics and AI certification by BIA, participants learn skill-building and practical application, exploring a comprehensive curriculum designed to foster a deep understanding of marketing analytics and AI tools. From optimising marketing budgets to integrating cutting-edge technologies, students gain invaluable insights and real-world experience to propel their careers forward.

Also Read: Online Marketing Analytics Certification Courses

...Read More
4 Months
Skills Covered:
Machine learning Knowledge of Artificial Intelligence

Offered by

Certificate

Marketing Analytics Course

The Marketing Analytics Course by Jigsaw Academy is a highly-accessible, easy to learn online programme that covers all the critical concepts of marketing analytics. The course will help you understand the essentials of marketing analytics, including the management, analysing, and measurement of marketing performance. The Marketing Analytics Course curriculum provides you with a holistic landscape of forecasting revenue (B2B), market segmentation, pricing analytics, and more implementations of market analysis. 

Furthermore, the Marketing Analytics Course also features several relevant case studies that are spread across various industries, to put your acquired marketing skills to use. Throughout the curriculum, fundamental lessons and practical assignments will help you master the concepts of marketing analytics. These will help you in optimising and maximising ROIs and minimising the costs of your organisation. 

The Marketing Analytics Course programme aims at giving you an easy learning experience through its attractive highlights. The training course offers an easy-to-understand curriculum placed in an online learning module. Along with mobile app access, a ticketing system for technical and faculty support, Jigsaw Academy will also award you with a course-completion certificate.

...Read More
3 Months
24,000
Skills Covered:
Marketing skills

Offered by

Certificate

Marketing Analyst

Marketing Analysis is a fast growing field that enables you to analyse data to find more attractive marketing opportunities. It is a process that is used in various industries and is not limited to any particular field. The Marketing Analyst Nanodegree Program by Udacity has been designed for those who want to learn marketing analysis using tools like Google Analytics. 

The Udacity Marketing Analyst Nanodegree Program covers topics like analysing data and building models using Excel, Data Studio and also creating informative data visualizations with Tableau. The course will give an introduction to the fundamentals of data and marketing analysis. 

In addition, the Marketing Analyst nanodegree program incorporates real-world projects to guide students in skill-building through practical knowledge and examples. Project reviewers will give personalised feedback to students after project submission. Udacity also guides after the course completion and helps candidates secure good positions in decent companies by assisting them to build impressive Resumes and career counselling. 

...Read More
3 Months
22,849
Skills Covered:
Tableau knowledge Knowledge of Google analytics
Certificate

Marketing Analytics

The Marketing Analytics course of edX is an advanced level program under the business and management function focused on developing skills to identify the best of market opportunities for a product or service and support important marketing initiatives. It teaches candidates about the importance of analytics in marketing and returns on investment (ROI) that will maximize a business’ revenue.

This course is a part of the Business Analytics MicroMasters Program, which finds new techniques to quantitative prototype that help a business in statistical analysis, sales forecast, and data computation. It teaches how these features impact communication, customer relations, and market divisions.

Marketing Analytics teaches candidates about various problem-solving techniques and expansion tools to win the business a lifetime value and how the designing of a product/ service affects it. The prerequisites of this course include being an undergraduate in calculus, probability, and statistics and having basic knowledge about R or any other similar programming language.

...Read More
12 Weeks
Expert
Free
Skills Covered:
Marketing skills
Marketing Research and Analysis-II

Offered by

Certificate

Marketing Research and Analysis-II

Marketing Research and Analysis-II online programme is an extension of the Marketing research and analysis course. In the second part, emphasis will be laid on practical aspects and application for data analysis and research. To achieve that, the programme undertakes a step-by-step approach for researchers who have employed data analysis for thesis or publication work.

Through the Marketing Research and Analysis-II programme, industry professionals can experience how data analysis feels in real-time. It covers confusing topics like multivariate data analysis, which professionals and students find particularly challenging. Moreover, it also teaches research tools like various regression analysis techniques, univariate tests, factor and cluster analysis, and discriminant analysis.

For individuals looking for hands-on training, the Marketing Research and Analysis-II online training also provides training in platforms like AMOS and SPSS. The course also features a ton of video lectures, along with weekly assignments. Students can also earn a certificate after passing the final exam.

...Read More
12 Weeks
Free
Skills Covered:
Marketing skills
Marketing Analytics

Offered by

Certificate

Marketing Analytics

Marketing Analytics online training combines storytelling and marketing concepts to provide a unique learning experience. Real-life marketing challenges are often solved in a sequence that employs quantitative techniques. This programme will help learners identify the sequence in the context of several marketing problems.

Marketing Analytics programme incorporates 30 hours of online lectures. These lectures will be helmed by Prof. Swagato Chatterjee, IIT Kharagpur. The lessons will provide in-class hands-on training in the R programming language. Moreover, learners will also be provided with reading material and can participate in Swayam’s discussion forum.

Weekly assignments are also a part of the Marketing Analytics programme by Swayam and help candidates test their knowledge in various marketing analytics areas. Students can also choose to appear for the final proctored exam, organised by Swayam and NPTEL at offline centres. Passing this test will allow learners to earn a course certificate, using which they can demonstrate their skills.

...Read More
12 Weeks
Free
Skills Covered:
Marketing skills
Certificate

Professional Certificate in Marketing Analytics & Research Methodologies

Professional Certificate in Marketing Analytics & Research Methodologies is a carefully designed course that helps aspirants learn and predict how customers buy products and their response to marketing initiatives. The programme curriculum teaches learners the best practices to identify potential customer segmentation and focused targeting.

In the Professional Certificate in Marketing Analytics & Research Methodologies online course, you will learn how to use optimization tools and probabilistic models to model pricing sensitivity, customer demand forecasts, and lifetime value. This comprehensive programme will also cover important topics such as data collection methods, statistical computation, forecasting sales via ML, and the introduction to research. 

Professional Certificate in Marketing Analytics & Research Methodologies training makes you understand how to gauge factors while introducing and designing new products to the market. Upon completion, you will receive a prestigious, verified certificate, awarded under - edX Partner University: Columbia University + Amity Online. This will showcase potential recruiters, the industry skills and practices you’ve acquired, accelerating your career path tenfold.

...Read More
12 Weeks
Beginner
60,000
Certificate

Marketing Analytics - Strategies to Optimise ROI

The Marketing Analytics – Strategies to Optimise ROI certification course has been designed by UC Berkeley Executive Education to teach working professionals the principles of marketing analytics. The extensive curriculum is covered over two months through online lectures. 

In only a matter of two months, the Marketing Analytics – Strategies to Optimise ROI online programme will teach you how best to use data analytics for making informed marketing decisions and gain an edge over your competitors. You'll also learn about the core analytics model, frameworks, and tools. 

As the course progresses, you'll be further undertaking real-world case studies of successful brands to understand the nuances of marketing analytics. This way, the Marketing Analytics – Strategies to Optimise ROI course will make you adept at taking a data-driven marketing approach. 

At last, when you have completed the Marketing Analytics – Strategies to Optimise ROI online course as required, you will get a digital certificate of completion to certify your skills. 

...Read More
2 Months
$ 2,600
Skills Covered:
Marketing skills
Big Data and Artificial Intelligence in Marketing

Offered by

SDA Bocconi School of Management, Milan via Emeritus
Certificate

Big Data and AI in Marketing

Big Data and AI in Marketing certification is an 8 weeks course that is launched in collaboration with a 50-year-old SDA Bocconi School of Management, and the provider Emeritus. This course is both live, and online, and is designed for creating more value addition by making the students learn to forecast, understand, and then customising the activities related to marketing in an organisation.

Big Data and AI in Marketing training is a 16 module course where 2 live, and interactive weekly sessions are performed to engage with the participants. Usually, distance learning courses don’t organise discussion sessions but with this course, there is a great rapport between the faculty and the participants. In any case, if the aspirants miss the live lectures, for their benefit, these lectures will be recorded and mailed to them for their learning. Even when the studying sessions are over, the students can access every material as and when they want for a period of a year. 

...Read More
8 Weeks
Skills Covered:
Knowledge of Big Data Knowledge of Artificial Intelligence
Product Marketing Research Consumer Behavior and Analytics

Offered by

Medill School of Journalism, Media, Integrated Marketing Communications, Evanston via GetSmarter
Certificate

Product Marketing: Research, Consumer Behavior and Analytics

As the corporate landscape changes, building a customer-centric company becomes increasingly vital for achieving success. The Product Marketing: Research, Consumer Behavior and Analytics online course help in the development of abilities required to comprehend consumer expectations in order to improve organisational decision-making. A Gartner report says that, by 2022, 85% of sales and marketing executives want their company's marketing choices to be based on data analytics of the market.

Companies require individuals with research and analytical abilities to transform the insights gained from the accessible massive amounts of consumer data into operations. Product Marketing: Research, Consumer Behavior and Analytics training teach how to evaluate customer purchasing behaviours and uncover the underlying reasons that impact a brand's interaction with them.

The course teaches students how to utilize exploratory, predictive and descriptive analytics to discover, engage and target consumers in order to build more tailored product and service offers. The Product Marketing: Research, Consumer Behavior and Analytics syllabus covers the skills and strategies needed to extract useful information from market research reports and create a strong marketing strategy that will drive organisational success.

...Read More
6 Weeks
1,58,131
Skills Covered:
Strategic Mindset Knowledge of Google analytics
Marketing Analytics

Offered by

The Wharton School, Philadelphia via Emeritus
Certificate

Marketing Analytics

Business leaders worldwide realise the importance of analytics in marketing. However, marketers are unable to optimise the use of analytical tools because of skill gaps. With the right skills, employees can make better decisions, leading to higher profits. The Marketing Analytics course by Wharton Business School can help you fill that skill gap in your organisation.

This Marketing Analytics programme has been designed to introduce you to analytical techniques and tools for better decision-making. Better insights will enable you to ask the right managerial questions and develop smarter solutions to marketing roadblocks. The programme covers concepts from data analytics and modern marketing science to maximising customer-centric profitability.

The Marketing Analytics online course also features industry examples and case studies of organisations like Netflix, Amazon, and American Express. Upon course completion, you’ll receive a certificate from the Wharton School of Business, with which you can enhance your CV/resume and land better, high-paying, and rewarding jobs.

...Read More
6 Weeks
$ 2,600
Skills Covered:
Natural Language Processing Knowledge of Artificial Intelligence Digital marketing skills
Revenue Analytics Price Optimization

Offered by

The Wharton School, Philadelphia via Emeritus
Certificate

Revenue Analytics: Price Optimization

Wharton's Revenue Analytics: Price Optimization online course is comprehensively designed to equip business professionals with the essential knowledge and skills to excel in revenue management and optimization. In the Revenue Analytics: Price Optimization certification by Emeritus, participants will dive into the world of data-driven decision-making, understanding how big data analytics is transforming revenue opportunities and leading to strategic business growth.

The Revenue Analytics: Price Optimization certification course offers practical experience in using various revenue management analytics techniques, enabling participants to tackle optimization challenges across diverse industries. By delving into statistical, optimization, and economic decision-making tools, participants learn to make informed business choices for maximising revenue and beating revenue goals.

...Read More
6 Weeks
$ 2,600
Marketing Analytics

Offered by

Certificate

Marketing Analytics

The Marketing Analytics programme by Symbiosis Institute of Business Management, Pune provides skills and intelligence to the candidate in various concepts of marketing analysis domain which include decision making, business analytics, marketing, data types, variables, linear regression models, visualization techniques, normal distribution, market segmentation, perception mapping, applications of linear regression and point-to-scale data.

Marketing Analytics course provides knowledge on the concepts in marketing analysis that would help the candidate in making decisions in a business firm. This programme offers knowledge to the learner in the traditional as well as modern concepts in analytics. The participant will learn different types of data visualization techniques and explore the relation between the variables. The entire course is divided into 5 modules. The course is completely online.

The e-certificate is provided on the course completion. The candidate can share them with their resume or LinkedIn profile.  The marketing Analytics programme will help the candidates to understand the essential concepts of marketing analysis and helps them to face marketing challenges.

...Read More
5 Weeks
4,200
Skills Covered:
Business analytics knowledge Marketing skills Statistical skills Visualisation skills
Certificate

Marketing Analytics

Organizations have access to a tremendous amount of data about customers and their preferences, buying behaviour, etc. But having access to all this data is of no use if marketers and decision-makers do not know how to interpret it and use it to justify and inform their decisions. The Marketing Analytics online course by Future Learn will teach you how to do just that. 

The Marketing Analytics online course will equip you with the tools you need to measure the efficiency of your customer and brand assets; calculate customer lifetime value; interpret regression analysis; and design experiments as a means to optimize and evaluate marketing campaigns.

The Marketing Analytics programme will benefit aspiring marketing professionals, and even practising marketing professionals who want to develop a career portfolio, grow their knowledge, and increase the effectiveness of their marketing campaigns. But anyone interested in learning the basics of marketing analytics will find this course useful.

...Read More
5 Weeks
Intermediate
Free
Skills Covered:
Marketing skills Brand Management
Certificate

Foundations of marketing analytics

A thorough assessment of the market focussing on the specific industry is marketing analysis. It shall help the business owners and board members understand and formulate such a strategy that shall help in the development of the business. Foundations of Marketing Analytics is a course offered by the ESSEC Business School for learners who are willing to be a part of the market analysis domain. 

Foundations of Marketing Analytics training is delivered by the experts on the online learning platform of Coursera. Candidates who are interested in the course can easily log in and start learning from the experts. This is an online course of 5 weeks and the classes for the course will be completed in approximately 5 hours. This is the two from a total of the four courses provided by ESSEC Business School on the platform in the domain of Strategic Business Analytics Specialization. Candidates will receive Foundations of Marketing Analytics certification by the ESSEC Business School and Coursera

...Read More
5 Weeks
4,051
Skills Covered:
Marketing skills
Certified Marketing Analytics Practitioner

Offered by

Certificate

Certified Marketing Analytics Practitioner

32 Hours
15,000
Certified International Marketing Analyst

Offered by

Certificate

Certified International Marketing Analyst

Marketing Analysis is not an easy topic to learn. Participants who want to acquire skills on such a topic need to gain skills from such a platform where they can access a lot of information as well. International Marketing Analyst is a very high-profile job and many big companies across the world look for professionals highly certified with skills and proper training. 

With Vskills, candidates can learn about various topics such as global advertising and promotion, international marketing research, political environment, market-entry, social & cultural environment. 

This Certified International Marketing Analyst Course also helps learners to gain confidence and to deal with outside exposure. Candidates who are recently graduated can gain a lot from this course. Various companies that specialize in marketing hires skilled Certified International Marketing Analysts every now and then. The certificate exam helps candidates to understand the real-life problems which might come once they start working. Such courses are great for self-development and heavy insights for their career ahead. 

...Read More
3,499
Skills Covered:
Marketing skills

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