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With rapid technological advancements, marketing teams are allocating more of their time and capital interpreting the performance and growth of their marketing efforts. As they often struggle to exhibit credibility, they need to capitalize on marketing analytics to attain higher ROI. Marketing analytics significantly tracks, manages and studies the metrics from the marketing campaigns and then determines the ROI of marketing efforts.
If you are willing to study marketing analytics, you should consider getting a qualification and skills in this field. There are very few institutes offering a degree in marketing analytics. Many institutes offer marketing analytics courses as a specialization with a bachelor’s degree in marketing or business administration. Also, there are many marketing analytics certification courses. You can also earn a master’s degree in marketing analytics to validate yourself as a marketing analyst.
What is Marketing Analytics?
The term marketing analytics refers to the practice of managing and studying metrics data to determine the ROI of marketing efforts. Calls-to-action, channel performance, blog posts, and thought leadership are some of the marketing efforts where marketing analytics can help. It also helps identify opportunities for improvement of marketing performance. With marketing analytics, marketers can answer analytics questions that are most vital to their stakeholders.
Who Can Pursue Marketing Analytics Courses?
Individuals holding a background in statistics, probability, and calculus can get started in marketing analytics courses. CMOs, managers, CDOs, and professionals responsible for marketing strategies can attend online marketing analytics courses and certifications. Also, professionals working in the marketing field, especially sales managers, marketers, business development executives, retailing, branding and digital marketing professionals can opt for marketing analytics certification courses.
Eligibility Criteria for Marketing Analytics Courses
- Candidates must have the minimum eligibility of 10+2, or a BA/BS/MBA in statistics, mathematics, market research, computer science, business administration, social sciences, or an equivalent field depending on the course requirements are eligible for marketing analytics courses.
- Candidates must have basic prerequisites such as statistics, calculus, and probability.
- Some marketing analytics courses require an aspirant to have a relevant degree with certain years of experience in marketing or equivalent fields.
Skills Required for Marketing Analytics Courses
- Statistical skills
- Analytical approach
- Business and organisation skills
- Critical thinking
- Visualisation skills
- Research and survey
What Will You Learn in Marketing Analytics Courses?
- Pursuing marketing analytics courses online provides you with a strong foundation in the study, analysis and understanding of marketing trends.
- You will learn the skills necessary to perform market research, survey design, marketing analysis and understanding consumer behaviour.
- You will develop skills required to interpreting consumers’ needs and preferences.
- You will also learn concepts in sales analytics, bundling of services and products, demand and assortment, and the difference between pull and push strategies.
- Marketing analytics courses will further teach you the business skills essential to the fields of accounting, finance, marketing, and general business in both the local and international marketplace.
Popular Marketing Analytics Certification Courses
The objective of getting enrolled in marketing analytics certification courses is to develop skills pertinent to the modern business world. The courses will prepare you to understand and address the needs and preferences of customers, conduct market research, and fortify your marketing efforts to improve the ROI. The duration and fees of marketing analytics certification courses depend on the course type and provider institutes.
Here’s the list of some of the best marketing analytics certification courses:
XLRI-Xavier School of Management, Jamshedpur via Talentedge
IIT Kharagpur via Swayam
IIT Roorkee via Swayam
Amity University elearning, Greater Noida, Columbia University, New York via Amity University elearning, Greater Noida
IIM Kozhikode via TSW (Times Professional Learning)
Columbia University, New York via Edx
Darden School of Business, University of Virginia, Charlottesville via Futurelearn
Career Options in Marketing Analytics
There are numerous career opportunities available after completing online marketing analytics courses and certifications. You can find opportunities in market research firms, advertising agencies, and consumer project groups. As companies are increasingly shifting towards digital, they need marketing analytics professionals who can help them get a large audience base and drive business growth. The proliferation of smart devices and computers that generate huge amounts of data is also multiplying the demand for these professionals as they navigate the data to derive meaning and make data-driven decisions.
Below are the top jobs you can explore after marketing analytics courses:
- Marketing Analyst
- Market Research Analyst
- Digital Marketing Executive
- Marketing Executive
- Content Manager
- Marketing Analytics Manager
Marketing Analytics Salary Trends
The salary of a marketing analytics professional depends on the qualifications, skills, employment types, and level of experience. As per PayScale, the average salary of a marketing analyst in India is INR 486,227 p.a. The pay can range from INR 192,000 to INR 994,000 p.a.
Salary as per experience level:
Less than 1 year
Scope of Marketing Analytics
As marketing is a vital factor to facilitate business operations, it becomes crucial to analyse the marketing campaigns and performance. With marketing analytics, marketers can do this adeptly. It improves efficiency while allowing marketers to successfully optimize the return on investment. Marketing analytics helps in understanding customer and market trends, conducting market research, and providing a wider, clearer picture of the efforts and the returns.
Earning a degree or certification in marketing analytics offers various lucrative careers in a vast variety of areas, as marketing is the foundation of organisations' growth. You can get into different business areas and derive invaluable data for your organisation to drive growth. Thus, the scope of marketing analytics is tremendous in terms of adoption and career prospects.
Top Recruiters for Marketing Analytics Professionals
Q: Can I learn online marketing analytics courses free?
A: There are many free online marketing analytics courses offered by top institutes that help you master marketing skills and land a lucrative career in the modern marketplace.
Q: Where can I get marketing analytics certification courses?
A: Online platforms like Udemy, Coursera, and LinkedIn Learning offer online marketing analytics courses and certifications. You can pursue these courses for free or at a few costs and expand your knowledge and skills in this field.
Q: How do I get certified in marketing analytics?
A: The best way to get certified in marketing analytics is to earn a degree or certification in marketing analytics and then apply for a job as a market analyst.
Q: Who is eligible for marketing analytics courses?
A: Anyone looking for a career in research and marketing can pursue marketing analytics courses. Individuals holding a BA/BS/MBA degree in marketing, statistics, and research can earn a specialization in marketing analytics.
Q: How long does it take to complete online marketing analytics courses?
A: The duration of online marketing courses may depend on the course type and provider institutes.
Q: What can I do after marketing analytics courses?
A: After completing marketing analytics courses, you will have incredible career opportunities in marketing companies, advertising agencies, brand departments and more.
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