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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Futurelearn |
The Syllabus
- Understand the role of display advertising in the user journey
- Ad blockers and online advertising volume
- User journey mapping and display advertising
- Ad networks and creative options
- Display advertising targeting options
- Keeping iteration and measurement at the core of display advertising activity
- Understand the role of different display formats for different situations
- The IAB and standard ad sizes and formats
- Technical factors and load time
- Graphical ad formats
- Video ad formats
- Mobile ad formats
- Creative best practice examples
- Understand the role of different display targeting options for different situations
- Audience vs. content-based targeting
- The targeting and ad cost connection
- Demographic, geographic and device targeting
- Topic and interest-based targeting
- Retargeting and lookalike audience targeting
- Automatic targeting and AI in display advertising
- The display advertising iteration opportunity
- Core measures: impressions, clicks and conversion
- Display advertising variables that impact results
- A/B and multivariate testing display advertising
- Ad platform analytics
- Web analytics for online display advertising
- Attribution modelling to calculate the true value of display activity
Instructors
Articles
4 Sep'23, 06:14 AM
1 Sep'23, 12:44 PM
1 Sep'23, 12:27 PM
1 Sep'23, 12:02 PM
1 Sep'23, 11:26 AM
1 Sep'23, 09:57 AM
1 Sep'23, 08:48 AM
1 Sep'23, 07:11 AM
31 Aug'23, 02:07 PM
26 Aug'23, 11:14 AM
21 Aug'23, 07:18 AM
18 Aug'23, 11:51 AM
6 Jul'23, 07:27 AM
21 Jun'23, 12:18 PM
13 Jun'23, 09:54 AM
4 Apr'23, 11:39 AM
27 Mar'23, 07:53 AM
22 Mar'23, 12:57 PM
22 Mar'23, 11:00 AM
4 Sep'23, 06:14 AM
1 Sep'23, 12:44 PM
1 Sep'23, 12:27 PM
1 Sep'23, 12:02 PM
1 Sep'23, 11:26 AM
1 Sep'23, 09:57 AM
1 Sep'23, 08:48 AM
1 Sep'23, 07:11 AM
31 Aug'23, 02:07 PM
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