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Beginner
Online
7 Hours
1,914 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | CU BoulderCoursera |
The fees for this course is :
Head | Fee in INR |
Fee | Rs. 1914 |
The Syllabus
Readings
- Course Updates and Accessibility Support
- History of Search Advertising
- Process of Search Advertising and Some Key Terms
- Advantages and Disadvantages of Search Advertising
assignments
- 2.1
- 2.2
- 2.3
Videos
- Is Google a Monopoly?
- Purchase Intent
- A Tiny Primer to SEO
- Search Campaign Data
- Search Ad Observations
Readings
- coursera_search_keywords.xlsx
assignment
- Search Advertising
peer review
- Certification Verification
Readings
- Online Study Guide & Certification
Videos
- Keyword Optimization
- Optimizing Ad Copy
- Negative Keywords
Readings
- Video Advertising Basics
- Advantages and Disadvantages of Video Advertising
- Banner Advertising and Rich Media
assignments
- 3.1
- 3.2
- 3.3
videos
- Display Ad Considerations
- Display Ad Objectives
- Video Ads
- Video Ad Analytics
reading
- video_campaign_data.xlsx
assignment
- Display and Video
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