Careers360 Logo
Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure
Compare

Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesCU BoulderCoursera

The Syllabus

Videos
  • Search, Intent, Market
  • Key Terms
  • How Search Works, the Bidding Process
Readings
  • What Exactly is the Difference Between SEO and SEM
  • Google Adwords: Pros and Cons
  • 7 Quick Tips: Adwords on a Small Budget
  • PPC Keyword Match Types
Practice Exercise
  • Module 1 Quiz

Videos
  • Payment Models
  • Pre-campaign Budgeting
Readings
  • Everything You Should Know for Your First Google Ads Campaign
  • Adwords and Ad Extensions
  • Sitelink Best Practices
  • Ad Copy: How To

Videos
  • Basic Campaign Setup, Targeting
  • Budgeting, Timing, and Rotation
  • Ad Extensions, Callouts, and Call Extensions
  • Ad Groups
  • Writing and Launching an Ad
Readings
  • Google Recommendations: Are They Helping or Hurting?
  • Google Ads: Automated Bidding
  • Demographic Targeting for Search Campaigns
  • Online Study Guide
  • Online Certification

Videos
  • Keyword Optimization
  • Optimizing Ad Copy
  • Negative Keywords
Readings
  • Guide to Setting Up Adwords Account
  • Adwords Account Structure Guide
  • Google Ads Campai

Articles

Download Careers360 App's

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

  • student
    250M+

    Students

  • colleges
    30,000+

    Colleges

  • exams
    500+

    Exams

  • ebook
    1500+

    E-Books

  • certification
    12000+

    Cetifications

student
Mobile Screen

We Appeared in

Back to top