Course Introduction
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Digital Strategy for Brand Marketing Course
The Digital Strategy for Brand Marketing Course is a training program that will help you to become an expert in brand management through digital channels.
Online
₹ 20,265
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
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Mode of Delivery
Video and Text Based
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Course overview
In the Digital Strategy for Brand Marketing Course by Simplilearn, the candidates will be familiarised with important concepts like the RACI matrix, brand value proposition, key performance indicators and the best channels for brand expression. This Digital Strategy for Brand Marketing certification course will equip you with a firm understanding of several marketing principles and concepts. The candidates will also learn how to leverage content, images, and user engagement that appeals to your target market and establish a digital presence for the business.
Digital Strategy for Brand Marketing Course by Simplilearn will enable the candidates to build brands and make marketing strategies. After completing the course, the candidates will possess skills that facilitate them to plan, implement, and manage branding campaigns. Aspirants who are Individual learners can opt for the self-paced learning model where they will be provided lifetime access to the course content.
The Digital Strategy for Brand Marketing Course online contains more than three hours of educational content involving tests and case studies that will help the learner to understand brand marketing through the digital medium in great detail.
The highlights
- Case studies
- Over 3 hours of self-paced high-quality content
- Online quizzes for testing progress
- Certificate from Simplilearn
- Downloadable books and exercises
- Practice tests
Program offerings
- Self-paced learning
- Corporate training
- 24x7 learner assistance and support
- Enterprise grade learning
- Management system
Course and certificate fees
Fees information
The Digital Strategy for Brand Marketing Course fee details has been mentioned below in the table.
Fee Structure
Training Options | Fee in INR |
Self-Paced Learning | Rs.20,265 |
Corporate Training | Not Available |
certificate availability
certificate providing authority
Eligibility criteria
There are no prerequisites for admission in the Digital Strategy for Brand Marketing Course by Simplilearn.
What you will learn
Once you complete the Digital Strategy for Brand Marketing Course certification, you will become proficient in the following skill sets:
- Develop a long-term plan to achieve brand goals.
- Measure and analyse brand progress by learning Brand Management.
- Communicate the value of the brand to the audience.
- Create strategies and tactics for an effective marketing campaign.
- Grow and sustain the value of a brand over time.
Who it is for
Professionals who are interested in making a career in digital marketing or who wish to upskill can benefit from the Digital Strategy for Brand Marketing Course. The course is best suited for professionals such as:
- Digital Marketing Professionals like Digital marketers and content marketers
- Professionals who work in brand marketing
- Marketing managers who wish to leverage the digital brand marketing
- Graduates who wish to pursue a career in brand marketing
Admission details
Filling the form
To apply for Digital Strategy for Brand Marketing Course online, follow the steps mentioned below:
Step 1 - Visit the official website of the Simplilearn portal
Step 2 - Choose Digital strategy for Brand marketing course and click on enrol now button
Step 3 - It will redirect to a new page
Step 4 - If candidates have a coupon, then they must apply or click on the Proceed button.
Step 5 - Fill other important details such as name, email, and contact number, and click on proceed
Step 6 - At last pay the application fee and save the recipient
The syllabus
Lesson 01: Course Introduction
Lesson 02: Brand Marketing in the Digital Era
- Brand Marketing in the Digital Era
- Branding and Marketing
- Marketing- Then and Now
- What Differentiates Marketing from Brandin
- Case Study: Nike
- Roles and Responsibilities of the Modern Brand Manager
- Career Prospects for brand marketing
- Key Takeaways
- Knowledge Check
Lesson 03: Brand Strategy
- Brand Strategy
- Brand values
- Brand Vision
- Brand Mission
- Brand Objectives
- Brand Promise
- Brand- As a Product or an Asset
- How Digital Is Revolutionizing Branding
- Transformation Imperatives
- Digital Transformation Roadmap
- How to Build a Brand from Scratch
- Research Your Target Audience
- Identify Your Core Values
- Choose Your Business Name
- Define Your Branding Attributes
- Write a Slogan That Aligns with Your Mission
- Design Your Logo
- Apply and Evolve Your Branding
- Branding KPIs
- Brands within a Brand
- Types of Multi-Brand Strategies
- Geographies
- Key Takeaways
- Knowledge Check
Lesson 04: The Digital Consumer and Customer-based Brand Equity (CBBE)
- Digital Consumer and Customer-Based Brand Equity
- Customer-Based Brand Equity Model (CBBE)
- Step One: Brand Salience
- Step Two: Performance and Imagery
- Step Three: Judgement and Feelings
- Step Four - Resonance
- Consumer Journey vs Brand Loyalty
- Nurturing Brand Value Proposition
- Merging and Morphing Channels
- Uncovering Audience Attributes through Data Signals
- Types of Data Signals
- Brand Signals
- Why Brands Fail
- Key Takeaways
- Knowledge Check
Lesson 05: Nurturing the Brand
- Nurturing the Brand
- Developing Brand Guidelines
- Step One Find Inspiration
- Step Two Develop Essential Elements Brand Story
- Developing Logos
- Choosing the Right Color
- Right Typography
- Choosing the Right Imagery
- Adding Specific Sections
- Different Types of Campaigns Acquisition
- Different Types of Campaigns Monetization
- Different Types of Campaigns Engagement 2
- Digital Marketing Trifecta
- Owned Media
- Paid Media
- Earned Media
- Demystifying Medium, Channel, and Platform
- Campaign Planning
- Barriers to Brand Development
- Key Takeaways
- Knowledge Check
Lesson 06: Channels
- Channels
- Social Media
- Facebook Pages
- Facebook Groups
- Facebook Messenger
- Facebook Live
- Facebook Ads
- Snapchat
- Online Videos
- YouTube Channel and Advertising
- Digital Drivers Search
- Display Ads
- Retargeting
- Influencer Marketing
- Who Is an Influencer
- Personalization at Scale
- Key Takeaways
- Knowledge Check
Lesson 07: Brand Analytics and Insights
- Brand Analytics and Insights
- Why Is Measurement Essential
- Facebook Performance
- Video Benchmark
- Key Performance Indicators KPIs
- Metrics or KPIs
- What Are the Best Metrics to Use as KPIs
- Critical to Quality
- Communicating Insights through Dashboards Part B
- Brand Lift
- In-Market Testing Example Video Campaign
- Case Study: Vodafone Brand Lift on Youtube
- Key Takeaways
- Knowledge Check
Lesson 08: Managing the Agency Relationship
- Managing the Agency Relationship
- Brand Strategy vs Brand Execution
- Marketing Consultancies
- What to Ask Your Agency
- Key Takeaways
- Knowledge Check
Lesson 09: Brand Management
- Brand Management
- Tools to Manage Brands
- Brand Monitoring Solutions
- Case Study: Airlines
- Brand Crisis Management
- Case Study: United Airlines
- Key Takeaways
- Knowledge Check
Lesson 10: Brand Marketing Course Highlights
Course Highlights
Evaluation process
Candidates need to appear for a Digital Strategy for Brand Marketing assessment exam, an assessment exam based on the contents of the course. Candidates have to complete at least 85% of the OSL course and clear the assessment exam with a minimum score of 80% to get the certificate.
FAQs
There are no prerequisites for admission in this course. Anyone who wants to learn about Digital Strategy for Brand Marketing course online can enrol in this course.
You can become a certified Brand Marketing professional by completing the Digital Strategy for Brand Marketing certification course and clearing the exam with at least 80% marks.
The Digital Strategy for Brand Marketing Course is a training program that teaches you how to come up with a digital strategy that enhances the brand value of a business and then retain that brand value for a long period.
Brand Marketing is the process of communicating the values and the identity of a business as a whole to its customers.
A Brand Marketer has the crucial job of making sure that all the products, services, actions, and messages from the business are consistent with its brand identity. It is also the job of a Brand Marketer to protect the goodwill of the brand.