BBA Marketing or BBA Marketing Management is one of the most popular specialisations chosen by business aspirants. It is offered at the undergraduate level and is of three years' duration. In India, around 35 educational institutes offer this course. It helps students to learn subjects such as marketing management, marketing research, and marketing strategies. Some of the subjects students study in a BBA Marketing course are Business Economics, Financial Accounting, Marketing Management, and International Business.
Every college in India has its own eligibility criteria which should be fulfilled by the students. Candidates can check the official website or the prospectus of the course to find these details. In this section, we have discussed the eligibility requirements of a BBA Marketing degree offered by the students.
Eligibility Parameters
Details
Educational Qualification
10+2 from a recognised institute in India
Minimum aggregate score
50 per cent (for general), 5-10 per cent relaxation (for candidates belonging to the reserved categories)
BBA Marketing Admission Process
The majority of business schools offer admissions based on the marks obtained in the entrance examinations. Listed below is the step-wise admission procedure for a BBA Marketing course.
Candidates should check the eligibility criteria before applying for admission. Students can either refer to the eligibility criteria on the website of the college or they can also check the programme brochure released by the college.
They can then apply by filling out the application form available on the official website of the college.
They need to appear for the respective entrance examination (if any).
Students should then choose the best possible college based on their cutoff score.
Once they have chosen the college, they can pay the course fees and submit the official documents.
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To pursue a BBA Marketing degree programme, students need to appear for certain entrance examinations. The entrance examinations can be conducted at the national level, state level, or university level. However, many colleges and universities also offer direct admission based on the 10+2 scorecard. Students should check the course details of their preferred college to know which examination is accepted by the colleges for the BBA Marketing course.
The BBA in Marketing degree combines traditional and contemporary marketing tactics, allowing students to handle real-world industry concerns. For three years, aspirants will master new marketing concepts every six months. In the below table, we have mentioned the BBA Marketing Management subjects.
Year I
Fundamentals of Environmental Studies
Introduction to Management Principles
Business Statistics
Introduction to Business Economics
Business Ethics and Governance
Communication Skills
Accounting Fundamentals
Foreign Business Language
Computer Applications
Open Elective Courses
Year 2
Analytical ability and digital Awareness
Business Finance
Artificial Intelligence and Business Applications
Business Mathematics II
Fundamentals of Competitive Intelligence and Business Development
Marketing Theory and Practices
Human Resource Management
Organisational Behavior
Elective Courses
Marketing Management
Year 3
Introduction to Entrepreneurship
Public Relations and Corporate
Business Environment
Business Law
Financial Management
Fundamentals of Business Analytics
Fundamentals of Production Management
Global New Ventures
Marketing Management
Marketing Strategies
BBA in Marketing Fee Structure
The fee structure depends on many factors like college, infrastructure, facilities, hostels, and stream chosen by the students. The college fee can also vary depending on the college; private colleges charge more than government colleges. In general, the fees for a BBA in Marketing degree range from Rs. 90,000 to Rs. 9.5 lakhs.
Scope of Bachelor of Business Administration in Marketing Management
The scope of BBA marketing has now become large enough to have a significant impact on practically all parts of the business, and this is how marketing specialisations have emerged. From technical to personal marketing, BBA in marketing courses has huge market demand in both the public and private sectors.
As we all know, marketing is a critical department in every business and organisation. Every company needs good and skilled marketing managers and executives. Candidates with a BBA in marketing have a lot of opportunities.
Marketing Managers are professionals who are responsible for tracking and analysing the performance of advertising different campaigns and mnaging the marketing budget. They also oversee the communication channel between the business and customers.
Marketing executives, also known as Marketing Officers, are responsible for generating profit and promoting services and products through coordinated marketing initiatives. They oversee the overall marketing campaign of the company to promote its growth.
Brand managers are in charge of supervising all aspects of marketing related to a company's brand and ensuring that all branding decisions result in increased sales. They are responsible for building the brand image of the company.
Market research analysts collect and analyse consumer and competitor data. To assess prospective sales of a product or service, they examine customer preferences, business conditions, and other factors.
Rs. 4.3 LPA
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Since marketing is a continually changing subject, new approaches are always being developed to research customer behaviour and generate effective campaigns. Companies always seek people with a deep understanding of marketing principles and hands-on experience in the market. Therefore, pursuing a BBA Marketing course has many benefits.
BBA Marketing Management Salary Trends
The salary one can expect after completing a BBA Marketing degree depends on many factors, such as the location of the company, the job profile opted by the students, and the skills and experiences of the candidates. Listed below are the average salaries of popular companies.
Tata Consultancy Services
Job Profile
Average Salary
Relationship Manager
Rs. 5.7 LPA
Business Analyst
Rs. 9 LPA
Business Associate
Rs. 4.6 LPA
Sales Executive
Rs. 4.3 LPA
Wipro
Relationship Manager
Rs. 3.9 LPA
Business Analyst
Rs. 10.6 LPA
Business Associate
Rs. 3.3 LPA
Sales Executive
Rs. 3 LPA
Top Private BBA Marketing Colleges in India with Fees
In India, many private colleges offer a BBA in Marketing, however, the fees may be different. Listed below are some of the popular private BBA Marketing colleges in India with fees.
Top Government BBA Marketing Colleges in India with Fees
A few government colleges also offer the BBA Marketing course for eligible students. Once candidates have met the eligibility requirements of the course, they can apply for admission to the following colleges.
BBA Marketing is a very promising course that provides students with many career options. Some popular career options one can pursue after completing the BBA Marketing course are Marketing Manager, Brand Manager, Sales Manager, and Market Research Analyst. The average salary of a Marketing Manager in India is Rs. 12.2 LPA, depending on the experience and skills of the candidate.
Frequently Asked Questions (FAQs)
Q: What is the duration of the BBA in Marketing?
A:
The BBA in Marketing degree lasts for three years. It is an undergraduate degree designed to provide students with a foundational understanding of marketing principles and practices.
Q: What are the main eligibility criteria for enrolling in a BBA in Marketing Management degree?
A:
To be eligible for admission into a BBA in Marketing course, students must have completed their 10+2 or equivalent examination from a recognised board with a minimum aggregate score.
Q: What entrance exams are required for admission into a BBA in Marketing?
A:
Several entrance exams may be required, including UGAT (conducted by AIMA), NPAT (conducted by NMIMS), SET (conducted by Symbiosis International University), and CUET-UG (conducted by NTA). Some colleges also offer direct admission based on 10+2 scores.
Q: What is the BBA in Marketing fee?
A:
The total fees for the BBA in Marketing degree can vary widely depending on the institution. The range spans from Rs. 90,000 to Rs. 9.4 lakhs.
Q: What are the career options after completing a BBA in Marketing?
A:
Marketing Manager, Brand Manager, Marketing Executive, Marketing Research Analyst, and Product Manager are some popular career options for graduates.
Q: What is the average salary one can expect after completing a BBA in Marketing?
A:
The average salary for a BBA in Marketing graduate varies based on role and experience. For example, a Marketing Manager can expect an average salary of around Rs. 12.6 lakhs per annum, while a Marketing Executive might earn around Rs. 3.4 lakhs per annum.
Admission to Mumbai University colleges or St. Xavier’s through BBA is possible, but it depends mainly on your Class 12 marks and the cut-off list. Mumbai University–affiliated colleges usually give admission based on merit, and some colleges may also conduct an entrance test. St. Xavier’s follows a stricter process, where students must clear the entrance test and interview along with meeting a high cut-off. Simply applying does not guarantee admission. Your chances improve only if your board marks are strong and you prepare well for the entrance process. It is always better to apply to multiple colleges and keep backup options instead of depending on one institution alone.
With 81.75 marks in CLAT, getting RGNLU Patiala is possible but not fully guaranteed.
Your Punjab domicile gives you an advantage through the home-state quota.
In previous years, the cutoff has gone slightly higher, but it can drop in later rounds.
If your rank falls within the domicile/category cutoff, your chances improve.
Many students get seats during the second or third counselling rounds.
Final admission will depend on your rank, category seats, and choice filling.
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If you are looking for a good BBA LLB college in Delhi-NCR with a comparatively lower fee, institutes like Delhi Metropolitan Education (IPU-affiliated), JMS Rohini, Fairfield Institute of Management and Technology, and IMS Noida are popular options. Their fees are generally lower than NLUs and private premium universities, while still offering decent faculty and placements. Checking the IP University counselling brochure will also help you compare fees and course structure easily.
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The exposure to the outer world and practical learning experience in a BBA FinTech program is generally good because the course is designed to combine management studies with modern financial technologies. Students usually get opportunities such as industry visits, guest lectures from fintech professionals, internships in banks or fintech companies, and workshops on tools like digital banking, blockchain, data analytics, and financial management software. Many colleges also include practical assignments, case studies, live projects, and sometimes even collaboration with startups to help students understand real-world financial technology applications. Overall, the program aims to give strong practical exposure along with theoretical knowledge.
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Following a BBA, you can work in the corporate sector in fields like marketing, finance, and human resources, or you can choose to work for the government, start your own business, or seek higher study like an MBA. Typical positions include Sales Manager, HR Executive, Financial Analyst, and Marketing Executive; there are also opportunities to specialize in operations, business development, and digital marketing.
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