MBA in Sales and Marketing Course, Admissions, Eligibility, Syllabus, Fees, Career

What is an MBA in Sales and Marketing?

MBA, also known as Masters in Business Administration in sales and marketing is a two-year postgraduate course that deals with the marketing and sales management of various products and services hosted by a company. Every organisation requires a marketing team which deals with the brand management through various strategies of sales and marketing including paid promotions, advertisements, media, sales, and entertainment.

Candidates aspiring to pursue MBA in sales and marketing are required to successfully complete their bachelor's degree and qualify the parameters required by the university they want admission to. After completion of MBA in sales and marketing, candidates can get lucrative job opportunities in marketing areas such as sales manager, marketing manager, brand manager, market research manager, supply chain manager, and more.

Highlights - MBA Sales and Marketing

MBA Sales and Marketing Eligibility Criteria

The eligibility criteria for MBA in sales and marketing can be defined as the minimum parameters set by the admission committee for students to qualify for participating in the admission procedure. The MBA in sales and marketing eligibility criteria is different for every institute. Candidates from various fields such as engineering, medical, arts, media are eligible to apply for MBA in sales and marketing courses. Various authorities conduct MBA entrance exams that work as a screening test to be eligible for the admission. Candidates who qualify the entrance move one step further in the selection process. Following are some of the common eligibility criteria that must be fulfilled by the candidates in order to get admission to MBA in sales and marketing course:

• Candidates must take entrance examinations asked by the institute such as CAT, XAT, GMAT, SNAP, NMAT, or CMAT.

• Candidates are required to clear the required cutoff in the entrance exam asked by the institute.

• Candidates must have completed their bachelors degree or must be in their final year of bachelors from any discipline. Some of the popular bachelor's degree programmes before pursuing MBA in sales and marketing are BBA, B.Tech. and B.Com.

• Candidates must have the required work experience of at least 1 year, if asked by the university.

• Candidates are required to successfully clear the group discussion and the personal interview to qualify the selection procedure.

MBA Sales and Marketing Admission

The admission process for MBA in sales and marketing courses vary for every university. Some institutes prefer academic merit more than other factors while others prefer to look at the overall profile of the candidates. Top MBA colleges in India such as IIMs, IITs, and top private universities follow a three-step process of selection in the order of entrance exam, group discussion, and personal interview. However, there are some common admission rules followed by every institute which are mentioned below:

• Candidates are required to successfully clear the entrance exam specified by the university they want admission in. There are various entrance exams conducted all across the country out of which some of the popular ones are CAT, XAT, GMAT, SNAP, NMAT, CMAT.

• Candidates who successfully clear the entrance exams are required to apply to the particular university they are interested in to get admission.

• The institutes either perform a group discussion and personal interview process to select the best candidates from the shortlisted pool or directly offer admission to them on the basis of their marks in entrance exam and bachelors degree.

Top Entrance Exams for MBA in Sales and Marketing

CAT (Common Admission Test):

CAT or Common Admission Test is one of the top entrance examinations of India.candidates are required to successfully clear the CAT examination to get admission to top MBA colleges in India. After the entrance exam, top institutes conduct the GD-PI process to assess the candidates’ admission. A merit list is prepared on the basis of students' performance in the process and admission is offered.

XAT (Xavier Admission Test):

XLRI Jamshedpur conducts an entrance test on a national level every year to select candidates for their different MBA programmes including MBA in sales and marketing. The admission process is the same as other entrance exams followed by the GD-PI process. Top students are offered admission to the institute in branches of their choice.

SNAP (Symbiosis National Aptitude Test):

Symbiosis university has 16 colleges under its constituency and conducts SNAP entrance exam every year for admission to their top MBA courses across those colleges. Candidates who successfully clear the exam are called for a group discussion and personal interview and then are offered admission according to their performance.

IIFT (Indian Institute of Foriegn Trade):

IIFT Delhi is an government autonomous college that offers top education and exceptional placements when it comes to MBA and related degree programmes. THe institute conducts an yearly national level entrance exam IIFT to select some of the best candidates across the country.

NMAT :

NMAT is another popular examination conducted by GMAC on behalf of Narsee Monjee Institute of Management Studies. Candidates are required to successfully clear the cutoff for admission in their desired branch of NMIMS. Students can check the following exam details here:

MBA in Sales and Marketing Cutoff for Top colleges

MBA Sales and Marketing - Skills Required

There are various skills that a candidate must inherit in order to excel in the field of business and management. Especially in the field of sales and marketing, candidates must have good communication skills, keen eye for detail, and a plethora of creativity to attract customers through new strategies and planning. The MBA admission process is designed in a way that it tests the overall ability of the candidate to work through the competitive business environment with appropriate skills including communication skills, interpersonal skills, creativity and more.

MBA Sales and Marketing Syllabus

The MBA in sales and marketing syllabus is the same for every specialisation for the first year. In the second year, candidates are introduced to core subjects in marketing sales which includes both practical and theoretical exposure for the academic curriculum.

MBA Sales and Marketing - Fee Structure

MBA in sales and marketing fee structure is different for every institute. The average fees for a Tier-1 institute is around Rs. 12 Lakh to Rs. 24 Lakh for the entire duration. Other institutes have average fees structure of Rs. 2 Lakh to Rs. 8 Lakh for the entire course duration.

Scope of MBA in Sales and Marketing

After completion of MBA in sales and marketing, candidates have the option to either pursue doctoral or a research degree such as M.Phil, or Ph.D in marketing analytics or a related field, or candidates can choose to start working as a manager in any organisation in the need of a marketing major. After completing the Ph.D, candidates can either start teaching to business and marketing students or can choose to move into the research field of business. Top organisations have research centres specifically made for conducting in-depth field research on consumer behaviour and marketing progression techniques.

Career options after MBA in Sales and Marketing

MBA in sales and marketing graduates are offered lucrative job opportunities from all around the world in the field of marketing and sales. The average salary of a marketing manager or an area sales manager is around Rs. 10 Lakh per annum. After completion of MBA in sales and marketing, candidates can get lucrative job opportunities in marketing areas such as sales manager, marketing manager, brand manager, market research manager, supply chain manager, and more.

List of popular career options after completing MBA in Sales and Marketing

Sales Manager: Sales Manager is a professional who is responsible for supervision of the sales team of his/her department. They ensure that target sales are achieved every month and prepare strategies and charts to increase the sales for every quarter or year.

PR Manager: PR Manager, also known as Public Relations Manager, is a professional who is responsible for managing the public image of the company by inducing creative tactics including the products and services offered by the company.

Brand Manager: Brand Manager is a professional responsible for building the brand of the company’s products and services. Brand manager supervises a team of brand executives and plans out strategies for how they can reach out to customers with each and every detail of the products offered by the company.

Marketing Manager: Marketing manager is a professional who is responsible for managing the overall marketing strategy of the company. He ensures all the marketing teams are aligned with the company goals and are working towards achieving them.

Market research analyst: Market research analyst is a professional who is responsible for conducting various market research and analyses the consumer behaviour in order to modify the marketing strategies set by the company.

List of Top Companies

• Amazon

• Apple

• Bain & Company

• BCG

• Citigroup

• Deloitte

• Facebook

• Goldman Sachs

• JP Morgan

• McKinsey

• Microsoft

Benefits of studying MBA in Sales and Marketing

Candidates in the field of sales and marketing management have various benefits over the other MBA specializations. Since sales and marketing is related to the creative aspect of the business, graduates receive lucrative and exciting opportunities from fields such as media, sales, and entertainment. The field offers a dynamic work environment with challenges at every doorstep that could be solved with creativity and good communication skills. The average salary offered to candidates in sales and marketing is quite good and increases on the basis of the number of sales one makes. MBA in sales and marketing candidates have opportunities to work in urban and abroad settings with top multinational organizations with better chances of networking and handsome salaries.

Expected salary after MBA in Sales and Marketing

MBA in sales and marketing is a great specialisation in terms of salary offered to graduates with less than a year of experience. The return on investment (ROI) is also quite effective and the salary offered is more than the average salary for most of the specialisations. The average monthly salary offered to a sales and marketing graduate with less than a year of experience is around Rs. 56,000 per month. After gaining some experience, candidates can earn a monthly salary of Rs. 75,000 per month. The highest salary for a marketing and sales professional with five years of experience is around Rs. 1.5 Lakh per month. The salary could vary depending 0n the country one works in. Source: PayScale India.

Browse Top MBA Colleges in Sales and Marketing in Top Locations

List of Top 10 MBA colleges in India offering Sales and Marketing specialisation

Top Private MBA Colleges in Sales and Marketing in in India

The MBA admission process for candidates in India is very rigorous since the students to top institute ratio is very high. Such a rigorous admission process and lack of government management colleges in India has given rise to some of the private MBA colleges in India with exceptional educational quality and outstanding placements.

Top government MBA colleges in Sales and Marketing in India

The top government MBA colleges in India offer various courses in business management. These colleges are in demand due to their less fees and high placement statistics along with exceptionally well trained faculty.

MBA in Sales and Marketing Colleges in popular states