Great Lakes - PGDM & PGPM Admissions 2026
Admissions Open | Globally Recognized by AACSB (US) & AMBA (UK) | 17.3 LPA Avg. CTC for PGPM 2024
MBA in Sales and Marketing is a two-year postgraduate programme that equips students for roles in the sales and marketing domain. The course focuses on marketing strategies, business leadership, and analytical skills. Applicants must hold a bachelor’s degree, preferably in management, with a minimum of 50 per cent aggregate marks.
This Story also Contains
This MBA specialisation offers deep insights into market trends, customer behaviour, and strategic sales planning. Students learn about pricing models, sales forecasting, and managing marketing campaigns effectively. The programme builds a strong foundation for understanding consumer psychology and brand positioning.
Admission to the MBA in Sales and Marketing is primarily based on scores in entrance exams like CAT, XAT, MAT, CMAT, or SNAP. The curriculum prepares graduates for diverse job roles, including sales manager, product manager, marketing manager, and business development manager, offering broad career opportunities across industries and multinational companies.
Admissions Open | Globally Recognized by AACSB (US) & AMBA (UK) | 17.3 LPA Avg. CTC for PGPM 2024
#41 in NIRF, NAAC ‘A’ Grade | 100% Placement, up to 30% meritorious scholarships | Last Date to Apply: 31st August | Admissions Closing Soon
An MBA in Sales and Marketing is a two-year postgraduate programme designed to develop strategic, analytical, and communication skills essential for marketing and business development roles. It opens up diverse career paths across sectors such as retail, finance, and technology. Below are key highlights, including duration, fees, and job opportunities.
Particulars | Values |
---|---|
Degree Name | MBA in Sales and Marketing |
Degree Type | Postgraduate |
MBA in Sales and Marketing Duration | Two years |
MBA in Sales and Marketing Semesters | Four |
MBA in Sales and Marketing Entrance Exams | CAT, XAT, GMAT, SNAP, NMAT, CMAT |
MBA in Sales and Marketing Eligibility Criteria | A graduation in any discipline |
MBA in Sales and Marketing Admission Process | Entrance Exam + Group Discussion + Personal Interview (GD-PI) |
MBA in Sales and Marketing Average Fees | Rs. 1.50 Lakhs to Rs. 14 Lakhs |
MBA in Sales and Marketing Average Salary | Rs. 8.5 LPA |
MBA in Sales and Marketing Job Profiles | Sales Manager, Brand Manager, Marketing Manager, PR Manager, Product Manager, Business Development Manager |
MBA in Sales and Marketing Top Recruiters | TCS, JP Morgan Chase and Co., WNS Global Services, Accenture |
Applicants interested in pursuing an MBA in Sales and Marketing must meet the eligibility requirements set by their respective institutions. These criteria may vary slightly between public and private colleges. Candidates should refer to the official brochure or website for exact details. The general eligibility criteria are as follows:
Particulars | Eligibility Parameters |
---|---|
Educational Qualification | Bachelor's degree in any discipline (BBA, BCom, B.Tech, etc.) from a recognised university |
Minimum Aggregate Score | At least 50 per cent aggregate marks (relaxation of up to 5 per cent for reserved categories) |
Entrance Exams | Valid scores in CAT, XAT, CMAT, GMAT, SNAP, NMAT or institute-specific entrance exams |
Work Experience | Not mandatory, though some institutions may prefer candidates with relevant work experience |
Final-Year Students | Final-year graduation students are also eligible to apply |
Admissions for Sales and Marketing MBAs vary depending on the institution and the mode of the course offered. While some MBA B-schools prefer academic excellence, others prefer to focus more on candidates' overall profile. Most of the top MBA colleges in India follow a three-step selection process, which includes entrance exams, group discussions, and interviews.
Step 1 – Appear for the Entrance Exam: Candidates must clear the required management entrance exams, such as CAT, XAT, GMAT, CMAT, SNAP, or NMAT, as specified by the institute they are applying to.
Step 2 – Apply to Desired Institutes: After obtaining valid scores, candidates should apply to the universities or colleges offering an MBA in Sales and Marketing, as per their preferences.
Step 3 – Participate in GD-PI Rounds: Shortlisted applicants may be invited to participate in further selection rounds, including group discussions (GD), personal interviews (PI), and aptitude tests, depending on the institute.
Step 4 – Final Selection and Admission: The final selection is based on the candidate’s overall performance in the entrance test, GD, PI, and academic profile. Selected candidates must then complete the admission formalities, including fee payment and document submission.
In this section, we have discussed the popular entrance examinations that a student should successfully clear to get admission to an MBA degree in Sales and Marketing. These exams can be conducted at the national, state, or university level, depending on the admission criteria of the institute. Mentioned below are the popular entrance examinations for different B-schools in India:
Exam Name | Conducting Body | Exam Pattern |
---|---|---|
Indian Institute of Management Lucknow | ||
All India Management Association (AIMA) | ||
National Testing Agency | ||
Xavier School of Management | ||
Graduate Management Admission Council | ||
Symbiosis International University | - |
The cutoff for MBA Marketing and Sales is a set of criteria used to determine admissions to the course. Students can choose the appropriate college based on their cutoff percentile in the examination. The cutoff depends on many factors, such as the difficulty level of the examination, the number of candidates, and the prestige and stature of the examination.
Subjects of MBA Sales and Marketing prepare students for various academic paths. The syllabus may vary from one institute to another; however, the core structure of the syllabus remains the same for every institute. In this table, we have mentioned below the syllabus of the MBA Sales and Marketing course of Amity University.
In the first year, students gain foundational knowledge in core business and marketing disciplines. The curriculum focuses on areas such as sales, managerial economics, communication, and consumer behaviour. Subjects are designed to build analytical, strategic, and interpersonal skills essential for marketing roles in today’s competitive and dynamic business environment.
Semester 1 | Semester 2 |
---|---|
Sales Management | Direct Marketing |
Entrepreneurship and New Venture Creation | Marketing of Services |
Accounting for Managers | Principles of Retailing |
Applications of Disruptive Technologies in Business | Business Analytics and Modelling |
Managerial Economics | Business Research Methods |
Marketing Management | Consumer Behaviour |
Organisational Behaviour | Financial Management |
Statistics for Management | Human Resource Management |
Professional & Business Communication | Legal Aspects of Business |
Foreign Business Language | Operations Management |
Open Elective Courses | Country Report |
Outdoor Activity-Based Courses | Managing Cultures |
- | Trends, Management & Environment of Commercial Research |
- | Cognitive Analytics & Social Skills for Professional Development |
- | Foreign Business Language |
- | Open Elective Courses |
- | Outdoor Activity-Based Courses |
The second year offers advanced and specialised subjects such as digital marketing, brand management, luxury retail, and international strategies. It combines practical learning through internships and dissertations with industry-oriented electives, equipping students with the skills to lead, innovate, and grow in diverse sales and marketing roles across global sectors.
Semester 3 | Semester 4 |
---|---|
Summer Internship | Dissertation |
Bottom of The Pyramid Marketing | Advanced Sales Management |
Building Entrepreneurial Culture and Team | Advertising and Sales Promotion |
Corporate Crisis and Strategic Restructuring | Cooperative Management |
Creating and Managing New Businesses in Emerging Markets | CSR Practices in Rural Areas |
Digital Marketing | Customer Relationship Management |
Enterprise Growth and Succession | E-retailing |
Family Business Management | International Retailing |
Franchising in Retailing | International Strategic Marketing |
Industrial Marketing | Leading Change in Family Business |
Marketing Analytics | Luxury Retail |
Marketing Channel Management | Mall Management |
Marketing of Health Care Services | Managing a Growing Business |
Product and Brand Management | Managing Creativity and Building Learning Organisations |
Merchandising and Category Management | Managing Innovation Process |
Retail Supply Chain and Logistics Management | Marketing of Financial Services |
Rural Development and Administration | Marketing Strategies |
Rural Marketing | Pricing Strategies |
Rural Micro Finance Management | Retail Store Operations |
Rural Poverty and Livelihoods Promotion | Rural Entrepreneurship and Development |
Rural Retail | Rural Project Planning and Management |
Sourcing and Vendor Management | Social Marketing (Specialisation Elective) |
Technology in Retailing | Management in Action – Social, Economic and Ethical Issues |
Visual Merchandising and Space Planning | Country Report |
Strategic Management | Managing Cultures |
Country Report | Trends, Management & Environment of Commercial Research |
International Management Practices | Foreign Business Language |
Research Methods and Professional Writing in the Global Environment | Open Elective Courses |
Professional Ethics and Social Responsibility for Sustainability | Outdoor Activity-Based Courses |
Foreign Business Language | - |
Open Elective Courses | - |
Outdoor Activity-Based Courses | - |
The fee structure of an MBA Sales and Marketing course is different for different institutes. It depends on the placement facilities provided by the students and on the ownership of the institutes. The average total fee for an MBA in Sales and Marketing is under Rs. 1.50 Lakhs to Rs. 14 Lakhs.
Once candidates have completed the course, students can either work at a company or choose to study further. Some of the popular career options one can choose are Product Manager, Sales Manager, Marketing Manager, and Brand Manager. Students can also choose to pursue a Ph.D or other PGD in specialisations similar to or related to Sales and Marketing.
The MBA in Sales and Marketing course provides students with thorough knowledge of the field. It provides a wide range of career opportunities after graduation. Students can find below some of the popular career options in the field of MBA Sales and Marketing.
Sales Manager: Sales Manager is a professional who is responsible for the continuous development and improvement of the sales team. They prepare and implement strategies and charts to achieve sales growth.
PR Manager: A PR Manager is a professional who works with a company to manage its public image. They are responsible for developing and implementing effective marketing and branding strategies for a company.
Brand Manager: Brand Managers are professionals who are responsible for developing the company's brand image and ensuring that its customers are satisfied with the products and services that the company offers. They also ensure that its customers are satisfied with the products and services that the company offers. They also ensure that the services provided by a company are in strict accordance with the quality standards.
Marketing Manager: Marketing Managers are responsible for all aspects of the company's marketing strategy. They coordinated all the marketing efforts of various departments and helped them reach their goals. They coordinate all the marketing efforts of the various departments and help them reach their goals.
Product Manager: The Product Manager oversees the development and lifecycle of a product, from concept to launch. They coordinate between teams to ensure the product meets market needs and business goals.
Business Development Manager: A Business Development Manager identifies growth opportunities and builds strategic partnerships. He or she focuses on increasing revenue through market expansion and client acquisition.
Aside from having the necessary skills and experience to manage various aspects of a business, candidates in this field also benefit from being an MBA candidate. The field offers a dynamic work environment with challenges at every doorstep that could be solved with creativity and good communication skills.
The field of sales and marketing offers students a variety of opportunities. Graduates can work at top multinational companies across the globe. The companies are also ready to offer handsome salary packages to the graduates.
The MBA Sales and Marketing course provides the student with a great return on investment. In the following table, students will find the popular job profiles, along with their average salaries.
Job Profiles | Average Salary (LPA) |
---|---|
Sales Manager | Rs. 7.2 LPA |
PR Manager | Rs. 7.2 LPA |
Brand Manager | Rs. 19.2 LPA |
Marketing Manager | Rs. 13 LPA |
Product Manager | Rs. 22.2 LPA |
Business Development Manager | Rs. 7.7 LPA |
Source: AmbitionBox
Very limited colleges in India offer MBA in Sales and Marketing courses. However, many colleges are providing separate MBA degree programmes in sales and marketing management. In the table below, we have mentioned the MBA Sales and Marketing colleges in India with their respective fees.
Top Colleges | Fees |
---|---|
Rs. 2.48 Lakhs | |
Rs. 13.80 Lakhs | |
Rs. 1.20 Lakhs | |
Rs. 2.77 Lakhs | |
Rs. 2.48 Lakhs | |
Rs. 1.52 Lakhs | |
- | |
- | |
- |
An MBA in Sales and Marketing focuses on developing knowledge and expertise in sales and marketing strategies, management, and leadership skills. Various research institutes cater to the needs of both academic and commercial students. Graduates can work in top MNCs in various cities in India and abroad.
Frequently Asked Questions (FAQs)
The MBA in sales and marketing eligibility criteria is different for every institute. Candidates from various fields such as engineering, medicine, arts, and media are eligible to apply for MBA in sales and marketing courses.
The admission process for an MBA in sales and marketing courses varies for every university. Some institutes prefer academic merit more than other factors while others prefer to look at the overall profile of the candidates.
After completion of an MBA in sales and marketing, candidates have the option to either pursue a doctoral or a research degree such as a PGD or Ph.D in marketing analytics or a related field, or candidates can choose to start working as a manager in any organisation in the need of a marketing major.
After completion of MBA in sales and marketing, candidates can get lucrative job opportunities in marketing areas such as sales manager, marketing manager, brand manager, market research manager, and more.
After gaining some experience, candidates can earn a monthly salary of Rs. 75,000 per month. The highest salary for a marketing and sales professional with five years of experience is around Rs. 1.5 Lakh per month.
MBA in sales and marketing candidates have opportunities to work in urban and abroad settings with top multinational organizations with better chances of networking and handsome salaries.
Companies such as Amazon, Apple, Bain & Company, BCG, Citigroup are top recruiters of MBA in Sales and Marketing graduates in India.
CAT, XAT, GMAT, SNAP, NMAT, CMAT, IIFT are some of the top entrance exams for MBA marketing admission.
Masters in Business Administration in sales and marketing is a two-year postgraduate course that deals with the marketing and sales management of various products and services hosted by a company.
On Question asked by student community
Hello
As you want to pursue mba near Delhi NCR , we can sugget you some good colleges for that !
The colleges are -
1.Faculty of Management Studies (FMS), University of Delhi
2.Department of Management Studies (DMS), IIT Delhi
3.Management Development Institute (MDI), Gurgaon
4.Indian Institute of Foreign Trade (IIFT), Delhi
5.IIM Rohtak (NCR region)
You can go for private colleges too like Great lakes , jaipuria , BIMTECH , IMI
These above colleges provide good placements too , you can surely go for it according to your convenience
Hope this helps !
Hi there , best colleges for mba aspirants in Delhi ncr are
1. iim delhi fees proximately around 24.6 lakhs with avg placement of 16.71 lpa
2. Fms delhi fees approx 2lakhs avg placement 34lpa
3. Dms , iit delhi fees approx 12lakhs avg placement 25.82lpa it is best college for engineering students seeking career in tech management field .
At CMR Institute of Technology, Bangalore, the MBA tuition fee under VTU quota is about 1.17–1.28 lakh for the full 2 years. This applies to all regular categories (GM/OBC/SC/ST). However, for management quota seats, the cost is much higher, around 9 lakh total (4.5 lakh per year). The variation depends on admission type and category. Students should confirm the exact fee with the CMRIT admissions office before applying. Scholarships and fee waivers may also be available for eligible candidates.
With an MBA entrance exam rank of around 33,000, getting admission into top-tier MBA colleges in Hyderabad may be challenging, as most premier institutions usually admit candidates with better ranks. However, several reputable private colleges and universities in Hyderabad have more flexible cutoffs and offer MBA admissions to candidates with ranks in the 30,000+ range, especially through entrance exams like MAT, CMAT, or state-level exams.
Some MBA colleges in Hyderabad where a rank of approximately 33,000 might be considered include:
Institute of Public Enterprise (IPE), Hyderabad – Known for good quality management education with moderate cutoff ranks.
GITAM School of International Business – Offers MBA programs with a reputation for industry-oriented curriculum and accepts various entrance exam scores.
Vignana Jyothi Institute of Management – A reputed private institute with an emphasis on placements and practical exposure.
Aurora's Business School – Popular for affordable fees and accessible admission criteria.
Anurag Group of Institutions – Offers MBA programs with flexible admission cuts for state and national level exams.
Admissions at these colleges are often based on a combination of entrance exam ranks, academic track record, group discussions, and personal interviews. Candidates with a rank near 33,000 should also explore management quota seats where applicable, which provide an alternative route but may involve higher fees.
Since cutoffs vary every year based on applicant pool and seat availability, it is important to participate in counseling rounds and check each college’s official admission notifications. Preparing a good profile by highlighting academic scores, work experience, and extracurricular achievements can also improve admission chances.
In summary, while a 33,000 rank limits options at premier Hyderabad MBA colleges, several well-regarded private and deemed universities offer admission for candidates in this rank bracket, provided they meet other eligibility criteria and perform well in subsequent selection processes.
Hello,
If you join a self-finance MBA course , you will not get full fee reimbursement . For SC/ST students, the government gives full fee reimbursement only in regular (non-self-finance) courses .
In self-finance courses, you may get only a partial reimbursement (around Rs. 35,000) and the rest of the fee has to be paid by you.
Since you are SC and a girl with rank 966, you can get admission easily, but full fee reimbursement will apply only if you choose a regular seat, not self-finance .
Hope it helps !
Ranked amongst top 3% universities globally (QS Rankings)
Admissions Open | Globally Recognized by AACSB (US) & AMBA (UK) | 17.3 LPA Avg. CTC for PGPM 2024
IBSAT 2025-Your gateway to MBA/PGPM @ IBS Hyderabad and 8 other IBS campuses | Scholarships worth 10 CR
75+ years of legacy | #1 Entrance Exam | Score accepted by 250+ BSchools | Apply now
1 Exam accepted by 17 Top Symbiosis Institutes for 29 MBA programmes.
Ranked #41 amongst institutions in Management by NIRF | 100% Placement | Last Date to Apply: 31st August | Admissions Closing Soon