MBA in Sales and Marketing Course, Admissions, Eligibility, Syllabus, Fees, Career

What is an MBA in Sales and Marketing?

MBA in sales and marketing is a 2-year program that prepares candidates for entry-level positions in sales & marketing. This 2-year postgraduate course that focuses on the sales and marketing of various products and services. Every organisation requires a marketing team which deals with the brand management through various strategies of sales and marketing including paid promotions, advertisements, media, sales, and entertainment.

Every organisation has a marketing team that works on various strategies to promote and sell their brand. To qualify, candidates have to score at least 50% marks in the 10+2 examination. After completing MBA in sales & marketing, the job profile for this discipline includes various roles such as Area sales manager, brand manager, marketing manager, and more.

Highlights - MBA Sales and Marketing

MBA Sales and Marketing Eligibility Criteria

The eligibility criteria for admission to MBA in sales and marketing programs are set by the admission committee of the institute. These are the minimum requirements that a student should meet in order to qualify for the admission process. MBA aspirants can apply for various courses such as sales and marketing.

Aspirants who meet the eligibility requirements will move on to the next step in the selection process. Most of the time, candidates fail to qualify the MBA entrance test. Following are some of the common eligibility criteria that must be fulfilled by the candidates in order to get admission to MBA in sales and marketing course:

• Candidates must take entrance examinations asked by the institute such as CAT, XAT, GMAT, SNAP, NMAT, or CMAT.

• Candidates are required to clear the required cutoff in the entrance exam asked by the institute.

• Candidates must have completed their bachelors degree or must be in their final year of bachelors from any discipline. Some of the popular bachelor's degree programmes before pursuing MBA in sales and marketing are BBA, B.Tech. and B.Com.

• Candidates must have the required work experience of at least 1 year, if asked by the university.

• Candidates are required to successfully clear the group discussion and the personal interview to qualify the selection procedure.

MBA Sales and Marketing Admission

Admissions for MBA in sales and marketing vary depending on the institution and the course offered. While some schools prefer academic excellence, others prefer to look at the candidates' overall profile. Most of the top MBA schools in India follow a three-step selection process, which includes entrance exams, group discussion, and interview.

• Candidates are required to successfully clear the entrance exam specified by the university they want admission in. There are various entrance exams conducted all across the country out of which some of the popular ones are CAT, XAT, GMAT, SNAP, NMAT, CMAT.

• Candidates who successfully clear the entrance exams are required to apply to the particular university they are interested in to get admission.

• The institutes either perform a group discussion and personal interview process to select the best candidates from the shortlisted pool or directly offer admission to them on the basis of their marks in entrance exam and bachelors degree.

Top Entrance Exams for MBA in Sales and Marketing

CAT (Common Admission Test):

Common Admission Test or CAT is an entrance exam that is conducted for admission to various MBA programs in India. After securing the necessary marks, the candidates sit for the test. The admission process for the following courses is done through the GD-PI.

XAT (Xavier Admission Test):

This entrance test for various MBA programme is conducted annually at a national level by XLRI. The test aims to select candidates for the various programs offered by the institute. The admission process is the same as that of other entrance examinations. Top students are then offered admission in their chosen branches.

SNAP (Symbiosis National Aptitude Test):

Symbiosis university conducts the SNAP entrance exam for admission to its top MBA programs every year. After successfully clearing the exam, the candidates are asked to attend a group discussion and a personal interview. According to their performance, they are then offered admission according to the results and grade.

IIFT (Indian Institute of Foriegn Trade):

IIFT Delhi is an government autonomous college that offers top education and exceptional placements when it comes to MBA and related degree programmes. THe institute conducts an yearly national level entrance exam IIFT to select some of the best candidates across the country.

NMAT :

NMAT is another popular examination conducted by GMAC on behalf of Narsee Monjee Institute of Management Studies. Candidates are required to successfully clear the cutoff for admission in their desired branch of NMIMS. Students can check the following exam details here:

MBA in Sales and Marketing Cutoff for Top colleges

MBA Sales and Marketing - Skills Required

There are many skills that a candidate must have in order to excel in various fields of business. In order to be successful in the field of marketing and sales, candidates must have a passion for creativity and have good communication skills.

The objective of the MBA admission process is to test the candidate's ability to work seamlessly in a competitive environment. Ask any student what course they want to study after graduation and the most common answer is MBA in marketing. This 2-year course will prepare you for a job in any field of work.

This discipline involves developing and implementing a marketing plan that is focused on increasing sales and branding. It is also linked to the success of a company. If you are thinking of getting an MBA in marketing, then you need to learn a few skills. These will help you in your career and education.

MBA Sales and Marketing Syllabus

The core subjects of marketing sales are taught in the second year of MBA. This ensures that the candidates are fully exposed to the academic curriculum.

MBA Sales and Marketing - Fee Structure

MBA in sales and marketing fee structure is different for every institute. The average fees for a Tier-1 institute is around Rs. 12 Lakh to Rs. 24 Lakh for the entire duration. Other institutes have average fees structure of Rs. 2 Lakh to Rs. 8 Lakh for the entire course duration.

Scope of MBA in Sales and Marketing

After completing an MBA in sales and marketing, students can choose to pursue an MPhil., or a Ph.D or a research degree in a related field. They can also start working as a manager in an organization.

After completing their Ph.D., many candidates can choose to pursue a career in business or marketing. There are numerous research centers that cater to the needs of both academic and commercial students.

Top organisations have research centres specifically made for conducting in-depth field research on consumer behaviour and marketing progression techniques.

Career options after MBA in Sales and Marketing

A marketing manager or an area-based sales manager can earn around Rs.10 Lakh per annum. The higher study option after getting an MBA in Sales & marketing is chartered financial analyst or financial risk manager. After completing your MBA in Sales & marketing, you can work as a marketing manager or a brand manager in various fields such as advertising, banking, retail, marketing, and research.

List of popular career options after completing MBA in Sales and Marketing

Sales Manager: The sales manager is responsible for the continuous development and improvement of the sales team. They prepare and implement strategies and charts to achieve their sales goals.

PR Manager: A PR Manager is a professional who works with a company to manage its public image. This individual is responsible for developing and implementing effective marketing and branding strategies for a company.

Brand Manager: Brand manager is responsible for developing the company's brand image and ensuring that its customers are satisfied with the products and services that the company offers.

Marketing Manager: The marketing manager is responsible for all aspects of the company's marketing strategy. He or she coordinates all the marketing efforts of the various departments and helps them reach their goals.

Market research analyst: Market research analyst is a person who carries out various studies and analyses to develop effective marketing strategies.

List of Top Companies

• Amazon

• Apple

• Bain & Company

• BCG

• Citigroup

• Deloitte

• Facebook

• Goldman Sachs

• JP Morgan

• McKinsey

• Microsoft

Benefits of studying MBA in Sales and Marketing

Aside from having the necessary skills and experience to manage various aspects of a business, candidates in this field also benefit from the various advantages of being an MBA candidate. The field offers a dynamic work environment with challenges at every doorstep that could be solved with creativity and good communication skills. The average salary offered to candidates in sales and marketing is quite good and increases on the basis of the number of sales one makes.

The field of sales and marketing offers a variety of opportunities and challenges, and it is a rewarding environment with good communication skills. Graduates of MBA in sales and marketing can work in top multinational companies in various cities and countries. The chances of being successful are quite high.

Expected salary after MBA in Sales and Marketing

This MBA specialisation offers a great deal in terms of salary and return on investment. Most of the graduates of this field have less than a year of experience in sales and marketing.

With less than a year of work experience, sales and marketing graduates can expect to earn a monthly salary of around Rs. 56,000. The highest salary that a marketing and sales professional can get is around Rs. 1.5 Lakh per month.

Browse Top MBA Colleges in Sales and Marketing in Top Locations

List of Top 10 MBA colleges in India offering Sales and Marketing specialisations

Top Private MBA Colleges in Sales and Marketing in in India

The MBA admission process for candidates in India is very rigorous since the students to top institute ratio is very high. Such a rigorous admission process and lack of government management colleges in India has given rise to some of the private MBA colleges in India with exceptional educational quality and outstanding placements.

Top Government MBA colleges in Sales and Marketing in India

The top government MBA colleges in India offer various courses in business management. These colleges are in demand due to their less fees and high placement statistics along with exceptionally well trained faculty.

MBA in Sales and Marketing Colleges in popular states