XAT- Xavier Aptitude Test 2026
75+ years of legacy | #1 Entrance Exam | Score accepted by 250+ BSchools | Apply now
MBA in Sales and Marketing is a two-year postgraduate programme that equips students for roles in the sales and marketing domain. The course focuses on marketing strategies, business leadership, and analytical skills. Applicants must hold a bachelor’s degree, preferably in management, with a minimum of 50 per cent aggregate marks.
This Story also Contains
This MBA specialisation offers deep insights into market trends, customer behaviour, and strategic sales planning. Students learn about pricing models, sales forecasting, and managing marketing campaigns effectively. The programme builds a strong foundation for understanding consumer psychology and brand positioning.
Admission to the MBA in Sales and Marketing is primarily based on scores in entrance exams like CAT, XAT, MAT, CMAT, or SNAP. The curriculum prepares graduates for diverse job roles, including sales manager, product manager, marketing manager, and business development manager, offering broad career opportunities across industries and multinational companies.
An MBA in Sales and Marketing is a two-year postgraduate programme designed to develop strategic, analytical, and communication skills essential for marketing and business development roles. It opens up diverse career paths across sectors such as retail, finance, and technology. Below are key highlights, including duration, fees, and job opportunities.
Particulars | Values |
---|---|
Degree Name | MBA in Sales and Marketing |
Degree Type | Postgraduate |
MBA in Sales and Marketing Duration | Two years |
MBA in Sales and Marketing Semesters | Four |
MBA in Sales and Marketing Entrance Exams | CAT, XAT, GMAT, SNAP, NMAT, CMAT |
MBA in Sales and Marketing Eligibility Criteria | A graduation in any discipline |
MBA in Sales and Marketing Admission Process | Entrance Exam + Group Discussion + Personal Interview (GD-PI) |
MBA in Sales and Marketing Average Fees | Rs. 1.50 Lakhs to Rs. 14 Lakhs |
MBA in Sales and Marketing Average Salary | Rs. 8.5 LPA |
MBA in Sales and Marketing Job Profiles | Sales Manager, Brand Manager, Marketing Manager, PR Manager, Product Manager, Business Development Manager |
MBA in Sales and Marketing Top Recruiters | TCS, JP Morgan Chase and Co., WNS Global Services, Accenture |
Applicants interested in pursuing an MBA in Sales and Marketing must meet the eligibility requirements set by their respective institutions. These criteria may vary slightly between public and private colleges. Candidates should refer to the official brochure or website for exact details. The general eligibility criteria are as follows:
Particulars | Eligibility Parameters |
---|---|
Educational Qualification | Bachelor's degree in any discipline (BBA, BCom, B.Tech, etc.) from a recognised university |
Minimum Aggregate Score | At least 50 per cent aggregate marks (relaxation of up to 5 per cent for reserved categories) |
Entrance Exams | Valid scores in CAT, XAT, CMAT, GMAT, SNAP, NMAT or institute-specific entrance exams |
Work Experience | Not mandatory, though some institutions may prefer candidates with relevant work experience |
Final-Year Students | Final-year graduation students are also eligible to apply |
Admissions for Sales and Marketing MBAs vary depending on the institution and the mode of the course offered. While some MBA B-schools prefer academic excellence, others prefer to focus more on candidates' overall profile. Most of the top MBA colleges in India follow a three-step selection process, which includes entrance exams, group discussions, and interviews.
Step 1 – Appear for the Entrance Exam: Candidates must clear the required management entrance exams, such as CAT, XAT, GMAT, CMAT, SNAP, or NMAT, as specified by the institute they are applying to.
Step 2 – Apply to Desired Institutes: After obtaining valid scores, candidates should apply to the universities or colleges offering an MBA in Sales and Marketing, as per their preferences.
Step 3 – Participate in GD-PI Rounds: Shortlisted applicants may be invited to participate in further selection rounds, including group discussions (GD), personal interviews (PI), and aptitude tests, depending on the institute.
Step 4 – Final Selection and Admission: The final selection is based on the candidate’s overall performance in the entrance test, GD, PI, and academic profile. Selected candidates must then complete the admission formalities, including fee payment and document submission.
In this section, we have discussed the popular entrance examinations that a student should successfully clear to get admission to an MBA degree in Sales and Marketing. These exams can be conducted at the national, state, or university level, depending on the admission criteria of the institute. Mentioned below are the popular entrance examinations for different B-schools in India:
Exam Name | Conducting Body | Exam Pattern |
---|---|---|
Indian Institute of Management Lucknow | ||
All India Management Association (AIMA) | ||
National Testing Agency | ||
Xavier School of Management | ||
Graduate Management Admission Council | ||
Symbiosis International University | - |
The cutoff for MBA Marketing and Sales is a set of criteria used to determine admissions to the course. Students can choose the appropriate college based on their cutoff percentile in the examination. The cutoff depends on many factors, such as the difficulty level of the examination, the number of candidates, and the prestige and stature of the examination.
Subjects of MBA Sales and Marketing prepare students for various academic paths. The syllabus may vary from one institute to another; however, the core structure of the syllabus remains the same for every institute. In this table, we have mentioned below the syllabus of the MBA Sales and Marketing course of Amity University.
In the first year, students gain foundational knowledge in core business and marketing disciplines. The curriculum focuses on areas such as sales, managerial economics, communication, and consumer behaviour. Subjects are designed to build analytical, strategic, and interpersonal skills essential for marketing roles in today’s competitive and dynamic business environment.
Semester 1 | Semester 2 |
---|---|
Sales Management | Direct Marketing |
Entrepreneurship and New Venture Creation | Marketing of Services |
Accounting for Managers | Principles of Retailing |
Applications of Disruptive Technologies in Business | Business Analytics and Modelling |
Managerial Economics | Business Research Methods |
Marketing Management | Consumer Behaviour |
Organisational Behaviour | Financial Management |
Statistics for Management | Human Resource Management |
Professional & Business Communication | Legal Aspects of Business |
Foreign Business Language | Operations Management |
Open Elective Courses | Country Report |
Outdoor Activity-Based Courses | Managing Cultures |
- | Trends, Management & Environment of Commercial Research |
- | Cognitive Analytics & Social Skills for Professional Development |
- | Foreign Business Language |
- | Open Elective Courses |
- | Outdoor Activity-Based Courses |
The second year offers advanced and specialised subjects such as digital marketing, brand management, luxury retail, and international strategies. It combines practical learning through internships and dissertations with industry-oriented electives, equipping students with the skills to lead, innovate, and grow in diverse sales and marketing roles across global sectors.
Semester 3 | Semester 4 |
---|---|
Summer Internship | Dissertation |
Bottom of The Pyramid Marketing | Advanced Sales Management |
Building Entrepreneurial Culture and Team | Advertising and Sales Promotion |
Corporate Crisis and Strategic Restructuring | Cooperative Management |
Creating and Managing New Businesses in Emerging Markets | CSR Practices in Rural Areas |
Digital Marketing | Customer Relationship Management |
Enterprise Growth and Succession | E-retailing |
Family Business Management | International Retailing |
Franchising in Retailing | International Strategic Marketing |
Industrial Marketing | Leading Change in Family Business |
Marketing Analytics | Luxury Retail |
Marketing Channel Management | Mall Management |
Marketing of Health Care Services | Managing a Growing Business |
Product and Brand Management | Managing Creativity and Building Learning Organisations |
Merchandising and Category Management | Managing Innovation Process |
Retail Supply Chain and Logistics Management | Marketing of Financial Services |
Rural Development and Administration | Marketing Strategies |
Rural Marketing | Pricing Strategies |
Rural Micro Finance Management | Retail Store Operations |
Rural Poverty and Livelihoods Promotion | Rural Entrepreneurship and Development |
Rural Retail | Rural Project Planning and Management |
Sourcing and Vendor Management | Social Marketing (Specialisation Elective) |
Technology in Retailing | Management in Action – Social, Economic and Ethical Issues |
Visual Merchandising and Space Planning | Country Report |
Strategic Management | Managing Cultures |
Country Report | Trends, Management & Environment of Commercial Research |
International Management Practices | Foreign Business Language |
Research Methods and Professional Writing in the Global Environment | Open Elective Courses |
Professional Ethics and Social Responsibility for Sustainability | Outdoor Activity-Based Courses |
Foreign Business Language | - |
Open Elective Courses | - |
Outdoor Activity-Based Courses | - |
The fee structure of an MBA Sales and Marketing course is different for different institutes. It depends on the placement facilities provided by the students and on the ownership of the institutes. The average total fee for an MBA in Sales and Marketing is under Rs. 1.50 Lakhs to Rs. 14 Lakhs.
Once candidates have completed the course, students can either work at a company or choose to study further. Some of the popular career options one can choose are Product Manager, Sales Manager, Marketing Manager, and Brand Manager. Students can also choose to pursue a Ph.D or other PGD in specialisations similar to or related to Sales and Marketing.
The MBA in Sales and Marketing course provides students with thorough knowledge of the field. It provides a wide range of career opportunities after graduation. Students can find below some of the popular career options in the field of MBA Sales and Marketing.
Sales Manager: Sales Manager is a professional who is responsible for the continuous development and improvement of the sales team. They prepare and implement strategies and charts to achieve sales growth.
PR Manager: A PR Manager is a professional who works with a company to manage its public image. They are responsible for developing and implementing effective marketing and branding strategies for a company.
Brand Manager: Brand Managers are professionals who are responsible for developing the company's brand image and ensuring that its customers are satisfied with the products and services that the company offers. They also ensure that its customers are satisfied with the products and services that the company offers. They also ensure that the services provided by a company are in strict accordance with the quality standards.
Marketing Manager: Marketing Managers are responsible for all aspects of the company's marketing strategy. They coordinated all the marketing efforts of various departments and helped them reach their goals. They coordinate all the marketing efforts of the various departments and help them reach their goals.
Product Manager: The Product Manager oversees the development and lifecycle of a product, from concept to launch. They coordinate between teams to ensure the product meets market needs and business goals.
Business Development Manager: A Business Development Manager identifies growth opportunities and builds strategic partnerships. He or she focuses on increasing revenue through market expansion and client acquisition.
Aside from having the necessary skills and experience to manage various aspects of a business, candidates in this field also benefit from being an MBA candidate. The field offers a dynamic work environment with challenges at every doorstep that could be solved with creativity and good communication skills.
The field of sales and marketing offers students a variety of opportunities. Graduates can work at top multinational companies across the globe. The companies are also ready to offer handsome salary packages to the graduates.
The MBA Sales and Marketing course provides the student with a great return on investment. In the following table, students will find the popular job profiles, along with their average salaries.
Job Profiles | Average Salary (LPA) |
---|---|
Sales Manager | Rs. 7.2 LPA |
PR Manager | Rs. 7.2 LPA |
Brand Manager | Rs. 19.2 LPA |
Marketing Manager | Rs. 13 LPA |
Product Manager | Rs. 22.2 LPA |
Business Development Manager | Rs. 7.7 LPA |
Source: AmbitionBox
Very limited colleges in India offer MBA in Sales and Marketing courses. However, many colleges are providing separate MBA degree programmes in sales and marketing management. In the table below, we have mentioned the MBA Sales and Marketing colleges in India with their respective fees.
Top Colleges | Fees |
---|---|
Rs. 2.48 Lakhs | |
Rs. 13.80 Lakhs | |
Rs. 1.20 Lakhs | |
Rs. 2.77 Lakhs | |
Rs. 2.48 Lakhs | |
Rs. 1.52 Lakhs | |
- | |
- | |
- |
An MBA in Sales and Marketing focuses on developing knowledge and expertise in sales and marketing strategies, management, and leadership skills. Various research institutes cater to the needs of both academic and commercial students. Graduates can work in top MNCs in various cities in India and abroad.
Frequently Asked Questions (FAQs)
The MBA in sales and marketing eligibility criteria is different for every institute. Candidates from various fields such as engineering, medicine, arts, and media are eligible to apply for MBA in sales and marketing courses.
The admission process for an MBA in sales and marketing courses varies for every university. Some institutes prefer academic merit more than other factors while others prefer to look at the overall profile of the candidates.
After completion of an MBA in sales and marketing, candidates have the option to either pursue a doctoral or a research degree such as a PGD or Ph.D in marketing analytics or a related field, or candidates can choose to start working as a manager in any organisation in the need of a marketing major.
After completion of MBA in sales and marketing, candidates can get lucrative job opportunities in marketing areas such as sales manager, marketing manager, brand manager, market research manager, and more.
After gaining some experience, candidates can earn a monthly salary of Rs. 75,000 per month. The highest salary for a marketing and sales professional with five years of experience is around Rs. 1.5 Lakh per month.
MBA in sales and marketing candidates have opportunities to work in urban and abroad settings with top multinational organizations with better chances of networking and handsome salaries.
Companies such as Amazon, Apple, Bain & Company, BCG, Citigroup are top recruiters of MBA in Sales and Marketing graduates in India.
CAT, XAT, GMAT, SNAP, NMAT, CMAT, IIFT are some of the top entrance exams for MBA marketing admission.
Masters in Business Administration in sales and marketing is a two-year postgraduate course that deals with the marketing and sales management of various products and services hosted by a company.
On Question asked by student community
The cut off for national exams like CAT or XAT required for admission for Masters in Business Administration (MBA) program may vary b collage and years. The top tier or top MBA collages like IIMs may require 98-100 percentile. F or more details you can go through: https://bschool.careers360.com/articles/cat-cutoff
Thank you.
Hey! If you are looking for a fully online MBA with minimum fees while staying in Gadchiroli, you can consider a few good options. The most budget-friendly is IGNOU Online/Distance MBA, which comes around 60,000–70,000 for the whole program and is recognized by UGC-DEB. Apart from that, universities like Bharati Vidyapeeth Online (approx 1.6 lakh) and DY Patil Vidyapeeth Online (approx 1.7 lakh) also provide online MBAs with flexible learning and multiple specialisations.
If cost is your main concern, IGNOU is the best choice. But if you want better exposure and placement assistance, then Bharati Vidyapeeth or DY Patil could be good options. Just make sure the course you choose is UGC-approved so that your degree is valid everywhere.
Hello
Since you took admission through the General category, the fees were charged accordingly.
Now that your caste validity certificate is accepted on the CET portal, you may be eligible for fee benefits.
You need to inform your college administration and request fee revision or refund (if applicable).
The benefit will depend on state norms and whether the admission round allows category update.
Contact your college and submit a written request with proof for any applicable fee concession.
Hello dear student,
For Best colleges for online MBA in marketing you can visit you link below for a detailed explanation about everything related to this.
Hello, the MBA in Finance at Andhra Mahila School of Informatics is a 2 year program where you’ll study subjects like accounting, financial management, and strategy along with projects and internships. The total fee is around 90,000. Placements are decent, with an average package of about 3.5 to 4 LPA, and companies like Deloitte, Infosys, and ICICI visit the campus. If you stay focused and build skills, you can get good opportunities through the placement cell.
Amongst top 3% universities globally (QS Rankings) | Ranked among top 10 B-Schools in India by multiple publications
Ranked amongst top 3% universities globally (QS Rankings)
Admissions Open | Globally Recognized by AACSB (US) & AMBA (UK) | 17.8 LPA Avg. CTC for PGPM 2025
Ranked No. 3 Business School in India and no.35 in world by Financial Times MiM 2025 Ranking | Highest CTC: INR 89 LPA
IBSAT 2025-Your gateway to MBA/PGPM @ IBS Hyderabad and 8 other IBS campuses | Scholarships worth 10 CR
NAAC A++ Grade | MBA program graded A** (National) by CRISIL | AACSB, ACBSP and BGA Member