- Fees: ₹ 74,320
What is Digital Media
Digital media courses are designed to give a fundamental in-depth understanding of digital media to its students. This course provides an understanding of arts, humanities, and technology, and an experience of working with amazing teams and different types of problems.
Digital Media course enables and trains student's skills and the knowledge required for the digital world along with various information on brand communications and marketing. For expertise in digital media, an individual can study mass media communication courses since it is related and covers all the subjects of digital media as well.
It is a career-oriented course which prepares the students who pursue this course to be ready for any job related to this specialization the student might come across in the future. One can pursue digital media course study in 'BA in digital media, B.VOC. In Digital Media and Animation or BMM in mass media and postgraduate studies of MA/MSC in digital media. SIMC Pune, Indian Institute of Mass Communication, Manipal Institute of Communication are three of the top 10 universities or institutes to study digital media.
There is a lot of scope and job opportunities in the field of marketing and media for individuals with a degree in digital media or related subjects.
Eligibility Criteria (UG & PG) of Digital Media
Various eligibility criteria are required by different universities for admissions to digital media or its equivalent course subject, i.e. mass media communication.
For undergraduate degree
An individual must score at least 55% marks or an equivalent CGPA in class 12.
Must have completed their class 12 in any stream.
Entrance exam or merit-based admissions as granted based on the university applied to.
For postgraduate degree
Candidates must score at least 55% or 60% marks as per the institution's needs.
Both entrance exam score and merit-based admission are granted based on the university.
Entrance Exam for Digital Media
Various entrance exams are conducted at the national and university level, and many universities proceed with admissions on a merit basis. For this course, admission is usually granted on a merit basis. Some of the entrance exams for digital media admissions are given below.
XIC OET- Xavier Institute of Communication Online Entrance Test (XIC OET) is a national level entrance exam conducted by Xavier Institute of Communication every year for mass media and communications which is a part of digital media studies. It is an online exam which is 90 minutes long.
CAT- Common Admission Test (CAT) is a national level entrance test for admissions to graduate management programs. The entrance test is conducted every year by the National Testing Agency (NTA) for various postgraduate courses. It is an online exam conducted every year by IIM on a rotational basis. The test is 3 hours long.
Scope of Digital Media in India and Abroad
Digital media, as a mass media or journalistic view, provides a wide scope in the future of its students. They can work in the field of media, advertising, and even in digital marketing fields of work as a journalist or digital marketer.
This course offers job opportunities in various fields of media and digital-related aspects of work. Digital media as an emerging field is quite popular, and the demand for employees with knowledge in digital media and mass communications have surged since recent years, and it continues to grow till date. Since digital media includes subjects and knowledge in SEO and digital marketing, they can be handy for employment opportunities in the future.
Course Fees Digital Media
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A variety of subjects related to communication, content management, designing and digital marketing are included in undergraduate and postgraduate degree courses of digital media.
Subjects for undergraduate
Introduction to new media
Introduction to web development
Creative lab design
Visual design for digital media
Principles of marketing
Interactive multimedia development
Project planning and management
Intellectual property and law
Subjects for postgraduate
Social and web network analysis
Visual and graphics
Communication and media
Careers in Digital Media
The study of digital media offers a wide career scope in various field related to designing, editing, planning, writing, digital media content creation and much more. One can pursue a career in content creation, media researcher, digital marketer, media manager, article publisher and manager and much more in the field of internet and digital world.
The demand for individuals with expertise and knowledge in this field of work is rising due to the digital base world we live in, from shopping online, looking for information online to reading news articles online that makes our lives easier than it was before the emergence of digital technology.
All these works are carried out by digital media-related works pursued by enthusiast individuals with most of them having a degree in digital-related courses. They have a career scope not only in India but also abroad after a certain level of experience.
Many individuals also pursue their further studies in digital media abroad since they have a specific degree course in digital media and offer more opportunities in companies like Amazon, Facebook, and much more prestigious institutions.
With every change we come across in the world of digital media, new topics and trends are developed to keep subjects in the course contents updated and keep student's interest in the subjects provided. There has been a massive change in the way we utilize digital platforms and technology.
Digital media has been widely used positively in the field of mass media communications and as a part of marketing strategy, occupying every company marketing departments for improving company's name and their product marketing.
Social media as a digital media has become the focus of many companies and has seen to be a successful platform for applying skills of digital technologies for advertising or marketing a company's services and products.
Therefore, the use of technology in media and digital platforms will be introduced and given priority in upcoming years, by adding the topics as a part of the subjects learned by students pursuing digital media courses.
Job Profiles and Top Recruiters
An individual with a degree in digital media ger various job positions in various prestigious companies in India as well as abroad due to its course coverage of a wide range of work fields and knowledge. While pursuing the last semester of the course, an individual even gets job offers from various companies and many get hired after completion of the course itself.
A Social Media Manager represents a company across social media channels and manages its contents to maintain the company's brand image.
They create content, compile campaigns, and respond to comments, and provide guidance as per needed to enhance their online presence.
They play an important role in managing and planning social media content development as a whole by working and coordinating with team members.
A Digital Marketer is responsible for managing, implementing, and developing marketing campaigns that promote the company and its products and services.
They work at creating brand awareness within the digital space and to drive website traffic and acquire leads and customers with the help of SEO skills and knowledge.
A Content/Creative Writer creates written digital content for companies by providing information or showcasing the products and services they offer.
They write by doing thorough research on the subject topic and make sure that the contents are not plagiarized and have no grammatical errors and are interesting to its readers since they represent the company's brand.
A Digital Journalist is responsible for producing video, audio, and text on an Internet news website. They gather the most recent news information and write it short and interesting, into smaller stories and articles to publish it in their news portal online.
They often use the internet as their research source for their news articles. In short, they must be tech-savvy individuals with skills in writing to carry out their work efficiently.
Media Operations Analyst
A Media Operation Analyst helps media companies solve their internal problems and implement various goal-oriented strategies.
They analyze the company's data to evaluate the core problems related to media and its website, and provide solutions and operate the department by suggesting better ways to improve the company.
Digital Researchers are responsible for organizing, collecting, analyzing opinions and data to solve various digital-related website problems of the company.
They specifically work with data related to an organization's digital media, and research information from online advertising, social media, digital marketing and see to it that all function well and if not, search for various solutions to the issues.
Top Recruiters in Digital Media Field
Digital marketing companies
Graphic designing companies
Content creation portals
- University or institutions
The average salary or income of an individual with a course degree in digital media may not be much but as their experience grows and develops, there are more chances of being placed at seniority level job roles. However, the salary range depends on an individual's skills, knowledge, and expertise in the field of work.
Income Per Annum
Rs. 4.5 to 7 lakhs p.a. (Approx.)
Social media manager
Rs. 4 to 6.5 lakhs p.a. (Approx.)
Rs. 4.5 to 7 lakhs p.a. (Approx.)
Rs. 4 to 5 lakhs p.a. (Approx.)
Rs. 4.5 to 6.5 lakhs p.a. (Approx.)
Rs. 5 to 7 lakhs p.a. (Approx.)
Required Skillset for Digital Media
A wide range of skills is required from an individual pursuing this course. Digital strategy, digital marketing, and analytics are necessary to understand the subject. SEO and product marketing plays an important role in this field, of course, since they play a core role in digital media.
The other basic skills which are required include problem-solving skills, analysis skills, communication skills, digital computation, graphic designing. Even if the individual lacks certain skills, they can experience it and learn from it while pursuing the course since they have all studied the subjects included in digital media or mass media.
Course Curriculum for Digital Media
This course aims at providing the necessary skills related to digital media to its students for better future scopes in pursuing their career. Its subjects on digital marketing and analytics, along with SEO helps an individual to understand the core parts of digital media marketing strategies and how they are planned for effectively benefitting the consumers as well as the manufacturers. The course also teaches all aspects of digital skills with the help of internet technology to deliver their goal and aims of the subject's perspective.
The course curriculum of digital media focuses on landing their students at their dream jobs in the fields of media, mass communications and digital marketing. Designing, strategy making, management and communications and technology are taught to students on a wide range for better future opportunities.
Popular Digital Media Entrance Exams in India
Popular Digital Media Colleges in India VIEW ALL
Frequently Asked Questions (FAQs)
Question: What is digital media?
Digital media is a broad subject of course study that includes subjects on mass media and communications, digital marketing strategies, content development, commerce, and much more. In short, it is the in-depth study of the digital world as a whole.
Question: What are the career prospects in digital media?
With a degree in digital media, one can pursue a career in the fields of digital-related work or even in mass media fields of work, such as digital marketer, content creator, media journalist, researcher, analyst and much more.
Question: Is it worth pursuing a degree in digital media?
Pursuing a degree course in digital marketing is never a waste since it opens a wide range of career scope in all fields of work, and one can find their interest while pursuing the course study too, since the goal of the subject is to bring out the interest of the students about their future career.
Question: How can I become a digital media expert?
To become an expert in digital media, one needs to pursue an undergraduate degree course in mass media and communications or digital field course, and a postgraduate degree in digital-related courses or mass media subject course since the course focus on the digital field of subjects.
Question: What is the average salary of individuals with a degree in digital media?
An individual with a bachelor's degree in digital media gets an average salary between Rs. 4 to 5 lakhs p.a. (Approx.) and Rs. 5 to 7.5 lakhs p.a. (Approx.) for individuals with a postgraduate degree in digital marketing.
Questions related to Digital Media
digital media and design collage in delhi ?
kindly visit the link...
Which are the best colleges in India for BA Digital Media?
here are some of the top colleges in India offering course in BA for Digital Media:-
- Chandigarh University, Chandigarh
- IISU, Jaipur
- CMJ University, Meghalaya
- Christ University, Bangalore
- St. Xaviers College, Kolkata
- St. Joseph's College Devagiri, Calicut
- St. Teresa's College, Ernakulam
- Amity University, Noida
which corse is best mass or digital media
As per your query both are holding mostly equal opportunity and same.Scope is high and opportunity is created by efforts .there are many colleges offer degree for mass media and digital media.
we discusses some of top collages mass media
- Film & television institute of India (Pune)
- Asian College of journalism (Chennai)
- MICA (Ahmedabad)
- Indian institute of Mass communication (New Delhi)
For more information you can also go through below mention link
which course is best mass communication or digital media
You can refer to this link for a very well written and well detailed answer for your question :
I hope this solves your query
after 12th I want to plan my career in digital media.. and wanted to know path and proper way to get degree In this course .
To pursue digital media after your 12th class, you have various options available in front of you.
There are various courses for Digital media after 12th class, some of them have been listed below:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Email Marketing.
- Search Engine Marketing (SEM)
- Content Marketing.
- Web Analytics.
- Youtube Marketing.
- Affiliate Marketing
You can pursue any of these courses to build a strong base to have a good career in Digital Media.
Hope this answer helps!