Mass Communication

Mass Communication

Degrees offered: B.A., B.A.(Hons), B.B.A, B.Com, B.J., B.M.M., B.M.S

What is Mass Communication

Mass Communication courses are intended for those candidates who are fascinated by the media industry and its functioning. and want to establish a career in mass media. The course is designed to develop multiple skills in the candidates required for functioning in the media industry in various domains such as print media, digital media, radio or television. Those who aspire to be media persons, journalists, writers, entertainers, radio jockeys, public relations officers, and other related professionals should opt for this course. It is a skill-based programme. Effective communication is required in this field. Students get the opportunity to interact with the big personalities of the media industry. During the internship period, students gather learning experience in various media houses, production and advertising companies. 


The media industry is growing rapidly whether it is the print media, television industry, OTT platforms or other media. The content of each platform varies from others depending on the interest of the audience. The candidates of mass communication are skilled at generating the content, the effective content generation aims at selling the related product. Hence, the media industry generates business. The expansion of the media industry has resulted in the number of job growth for candidates with mass communication background. The internet is an enormous virtual space that has connected the world. The internet has provided vast opportunities for digital marketing and social media marketing aspirants. 


Course Highlights

Course name

Type of Courses

Duration

Fee in Rs.

B.M.C. (Bachelor of Mass Communication)

Bachelor Degree

3 years

50,000 -20 lakhs

B.A. in Mass Communication

Bachelor Degree

3 years

20,000 -5 lakhs

M.M.C.

Master Degree

2 years

50,000-10 lakhs

M.A. in Mass Communication

Master Degree

2 years

50,000-3 lakhs


For Undergraduate Courses

Course Name

B.M.C. (Bachelor of Mass Communication)

Type of Course

Bachelor Degree

Eligibility

10+2

Admission Process

Entrance/ Cut off

Duration 

3 years

Examination Type

Semester wise

Fee

INR 50 thousand - 20 lakh



Course Name

B.A. Mass Communication

Type of Course

Bachelor Degree

Eligibility

10+2

Admission Process

Entrance/ Cut-off

Duration 

3 Years

Examination Type

Semester wise

Fee

INR 2 thousands- 5 lakh


For Postgraduate Courses

Course Name

M.M.C. (Master of Mass Communication)

Type of Course

Master Degree

Eligibility

10+2+3

Admission Process

Entrance/ cut-off

Duration 

2 years

Examination Type

Semester wise

Fee

INR 50 thousand-10 lakh



Course Name

M.A. Mass Communication

Type of Course

Master Degree

Eligibility

10+2+3

Admission Process

Entrance/ cut-off

Duration 

2 years

Examination Type

Semester wise

Fee

INR 2 thousand- 5 lakh


Eligibility Criteria (UG & PG) of Mass Communication

Eligibility Criteria for undergraduate and postgraduate level courses


Eligibility for Undergraduate level course:

  • The candidates are required to complete 10+2 in any specialization with an aggregate of 50 percent of marks or equivalent to it. 

  • The candidate should attain the minimum age of 17 years during the time of admission. 

  • The admission is provided on the basis of merit. 

  • Universities and colleges conduct entrance examinations to provide admissions. The candidates are required to show their presence in the entrance examination of the respective universities and colleges.

  • The admission process may involve several rounds

  • First-round is generally based on the entrance examination

  • The second round is generally based on group discussion,

  • The third round is based on the face to face interview. 

  • On the basis of the evaluation of all three rounds admission is provided.


Eligibility for Postgraduate level course:

  • The candidates are required to complete 10+2+3 in any specialization with an aggregate of 50 percent of marks or equivalent to it. 

  • The candidate should attain the minimum age of 21 years during the time of admission. 

  • The admission is provided on the basis of merit. 

  • Universities and colleges conduct entrance examinations to provide admissions. The candidates are required to show their presence in the entrance examination of the respective universities and colleges.

  • The admission process may involve several rounds

  • First-round is generally based on the entrance examination

  • The second round is generally based on group discussion,

  • The third round is based on the face to face interview. 

  • On the basis of the evaluation of all three rounds admission is provided.

Scope of Mass Communication in India and Abroad

The mass communication courses provide vast opportunities in the media industry around the world. As it is the primary communication system that connects the whole world and makes it easy for the general public to know what is happening in the other parts of the world or within other civilisations. Mass Communication is not limited to one platform. It provides vast opportunities whether it is public relations, production houses, advertising companies, media houses, publications, or related industries. 


Scope in India: The Indian media industry has grown with numerous news and entertainment websites. The digital media is booming with enormous opportunities as compared to all the other media platforms. The Times of India, Hindustan Times, and The Hindu are the top recruiters in the print media industry. The TV industry has also provided vast opportunities for artists and technicians. In the last decade, the TV  industry has emerged with numerous channels giving its audience varieties of options of content. Nowadays OTT platforms have garnered the attention of millennials due to its extraordinary content. This has resulted in growing job opportunities due to expansion of the OTT platforms such as Amazon Prime, Hotstar and Netflix. Social media marketing has become a prime tool for brands to target their audience. The candidates of journalism and mass communication find alluring opportunities in such emerging brands as social media marketing aspirants. The content sharing social media channels garnering huge attention from the audience. The public relations and advertising industry are known for providing a more financially stable career as compared to others. The public relations firms are growing tremendously. The public relations firms work for various types of clients each having a certain type of audience. The public relations officer or public relations executive works to increase the goodwill of the brands of their clients. They stay in touch with media persons. They write and send press releases regarding event or product launch of their clients’ or employer’s brand to media persons for publishing. They organise press conferences for their clients to interact with media persons. 


Scope in Abroad: Mass Communication has huge scope abroad as well. Getting a master’s level degree or Ph.D. level degree from a foreign university i.e. in Canada, Australia, New Zealand, Singapore or the United Kingdom is considered of higher value than in India. Growth and opportunities are ample outside India if anyone chooses to explore in the field of mass communication.The growth after having a few years of work experience can help in fetching higher salary scale globally, however, it completely depends upon the location and the type of firm an individual joins.

Course Fees Mass Communication

Minimum Fees Maximum Fees
Private Government Private Government
UG
1.70 K
B.A. in Mass Communication at Dayanand Arya Kanya Degree College, Moradabad
4.13 K
B.A. in Mass Communication at Rani Anna Government College for Women, Tirunelveli
13.50 Lakhs
B.A. in Mass Communication at Amity University, Noida
9.20 Lakhs
B.A. in Mass Communication at Symbiosis Centre For Media and Communication, Pune
PG
10.00 K
P.G.D in Mass Communication at Singhania University, Jhunjhunu
2.11 K
M.Phil. in Mass Communication at Maharshi Dayanand University, Rohtak
10.45 Lakhs
M.A. in Mass Communication at Xavier School of Communication, Bhubaneswar
3.00 Lakhs
M.A. in Mass Communication at Tilak Maharashtra Vidyapeeth, Pune
DOCTORAL
1.50 Lakhs
Ph.D in Mass Communication at Singhania University, Jhunjhunu
12.00 K
Ph.D in Mass Communication at Panjab University, Chandigarh
5.90 Lakhs
Ph.D in Mass Communication at Jayoti Vidyapeeth Women's University, Jaipur
1.19 Lakhs
Ph.D in Mass Communication at Tilak Maharashtra Vidyapeeth, Pune
DIPLOMA
3.00 K
Diploma in Mass Communication at Arya Kanya Mahavidyalaya, Kurukshetra
4.10 K
Diploma in Mass Communication at Vardhaman Mahaveer Open University, Kota
3.35 Lakhs
Diploma in Mass Communication at Vel's Institute of Science Technology and Advanced Studies, Chennai
72.00 K
M.Sc. in Mass Communication at University of Lucknow, Lucknow

Course Subjects

There are several types of mass communication programmes.

These courses possess similarities in terms of course curriculum.  The mass communication course is designed in such a way to develop the writing skills in the students. Several mass communication programmes include graphic designing, production and audio and video editing.  While the theoretical subjects revolve around history and politics with relation to the mass communication. We have mentioned the popular mass communication programmes below.


Bachelor of Mass Communication: It is an undergraduate level academic programme with a duration of 3 years. The students are taught about the functioning of print media and broadcast media. They learn writing for media i.e. print media, broadcast media, and radio. Students are taught ABCD of media writing i.e. accuracy, brevity, clarity, and discernment. The communication process with all the essential elements i.e. sender, message, encoding, channels, decoding, receiver, and feedback is taught. Students are made to learn the history of communication and political aspects of news in the curriculum.  


Bachelor of Arts in Mass Communication: It is an undergraduate level academic programme with a duration of 3 years. Students are taught the skills required in the media industry. The programme aims to the overall development of students to work in any area of media specialization i.e graphic designing, newspaper, book cover, brochures designing, and logo designing. Designing through various CAD software is taught in computer labs. i.e. photoshop, CorelDraw, Indesign, and other CAD software. The students also learn photography, videography, and video editing. Various types of photography and videography shots are explained and their purposes. Students are required to submit a portfolio of their work for final evaluation after the completion of the syllabus.


Master of Mass Communication: It is a postgraduate level academic programme with a duration of 2 years. The course majorly focuses on the study of the functioning of media i.e. newspapers, magazines, tabloids, films, radio, television, and other platforms for dissemination of information to the target audience. The course consists of the history of journalism, the concept of news, the role of journalism in society, political and social issues. 


Master of Arts in Mass Communication: It is a postgraduate level academic programme with a duration of 2 years. The students learn from a broader perspective. They are made to learn to identify content that is being sold in the form of news. The students are made to learn that how an editorial published in the newspaper is influenced by political parties and its ideologies. The program is aimed at students to make them aware of the grey area in journalism instead of black and white. The academic programme is more focused on rational journalism. The other covered subjects are cyber journalism, cybercrime, new media, and social media. The specializations are also offered in the masters-level academic programme. The students may choose to specialize in print journalism, broadcast journalism, advertising or public relations. 


Master of Science in Mass Communication: It is a postgraduate level academic programme with a duration of 2 years. The course is more focused on teaching the skills required to function in the media industry. Students who aspire to work in news agencies should opt for this programme. The candidate must possess excellent communication and presentation skills. Excellent persuasive skills are required to establish a successful career in the field. The programme is designed with keeping its global aspects in mind.  


Postgraduate Diploma in Mass Communication: It is a postgraduate level academic programme with a duration of 1-2 years. After the successful completion of the course, the students are awarded diplomas, unlike degree programmes. Students learn practical skills such as news anchoring, video editing, videography, packaging, and other related skills. The programme gives an insight into how the media industry, news channels, print media works. 

Careers in Mass Communication

Mass Communication programmes have become quite popular since media channels attracted a vast viewership with the development of technology and being economic for people of all strata. We have mentioned the prime factors that have resulted in booming career opportunities in the mass communication field. 


Internet: The world communication has changed with the takeover of the internet and social media on the mainstream media. In previous decades, media only meant television door darshan, radio, newspapers, and magazines. But now it has evolved and people have infinite options. The content sharing platforms have increased in the wake of the digital era. 


Multiple platforms: Mass Communication is a vast domain providing opportunities in multiple areas of work. There is scope for print media, radio, television, films, public relations, event management, and advertising. One can explore enormous opportunities in mass communication. Effective communication and command over the language are demanded in the field of mass communication. All the other skills can be learned through the successful completion of the mass communication course and work experience. 


Social Media: The social media has opened enormous career opportunities, a good piece of content attracts viewership in millions. Social media marketing and digital marketing are two professions which are now attracting a lot of talent. The Internet is an enormous space which has generated such jobs and is helping brands reconnect with their respective audience without being present anywhere near physically." It only requires a passion to build a career in the mass communication field. All the other skills could be learned over time. 

Job Profiles and Top Recruiters

There are various roles offered in the industry to mass communication graduates and postgraduate candidates. Some of the popular job roles are listed below:


News Anchor: We see news anchors, newsreaders or new representatives furiously speaking news headlines and its events. There are people unaware of industry functioning who don’t know that news is read through a teleprompter placed in front of an anchor. News anchor requires two-three years of experience on the news desk to come up on the screen as an anchor. News anchors or representatives prepare for debate based shows as the content could not be read from the teleprompter.


Production Executive: It is an entry-level position in news channels. Production Executives work under the supervision of news producers. They assist them in news writing, and preparing bulletins. Production executives are responsible for the packaging of news stories such as use of appropriate bytes, and visuals.  


Assistant Producer: A production executive after gaining some work experience in the industry offered the role of assistant producer. An assistant producer is responsible for writing news anchors and headlines associated with it.


Producer: A producer in a news organization is responsible for planning the whole show and decides to pitch stories that will be broadcasted on a particular schedule. A producer writes news packages, guides the production executive about the use of byte and shots in the news story. A producer with a good amplitude of voice often does voice-over of his or her written news packages.


Content Writer: A content writer researches on the subjects assigned to write. A content writer uses the internet to research the content through numerous other websites and writes a new piece of content with zero plagiarism and grammatical errors following the assigned format. 


Reporter: A news reporter is responsible for field reporting. A news reporter suggests the ideas to the input desk often known as assignment desks. The assignment desk decides to work on a story or not keeping its impact on society in mind. The assignment desk assigns the story to a reporter based on his or her ideas. Reporter researches on the story and does field reporting that involves one-to-one, walkthrough interviews, and face-to-face interviews. 


Camera Person: A camera person is usually a videographer who works with a reporter and captures all the visual requirements to establish a story on screen. Camera persons also work in the production houses as capture shots as per the director’s requirements. 


Video Editor: A video editor edits the visuals to establish the story and adds music to it. He or she removes the unnecessary shots and keeps the effective shots and adds graphics in the video package as required. 


Director: A film director is responsible for controlling and managing a film's creative components and form. A film director reads and edits scripts. He or she motivates and directs actors to give reactions and show emotions. A film director works with a video editor to give a film its final form. 


Scriptwriter: A scriptwriter writes the script of the program. A scriptwriter who writes for the screen often known as a screenwriter. 


Actor: An actor is an artist who plays different characters as per the requirement of the script. An actor acts so passionately that every emotion, every circumstance appears so real to the viewers.


Radio Jockey: Radio jockeys keep their listeners engaged with the interactive scripts or art of narrating stories. Radio jockeys often read the news during news bulletins.  


Public Relations officer: A public relations officer contributes to building the brand’s image. A public relations officer’s work responsibilities include writing press releases, engaging with the press, planning the PR campaigns and strategies. A public relations officer writes for brochures, social media, and websites He or she is responsible at press launches, news conferences, and exhibitions.  


Event Planner: An event planner is responsible for seeing all the essential chores of the event. An event planner does multi-tasking. From choosing the venue, planning food, decor, arranging logistics for personnel, presenters and technology for a flawless event, an event planner does all such things.


Graphic Designer: A graphic designer designs graphics on Autocad software for establishing a story on digital, print and broadcast platforms. 


Top Recruiters 

The candidates are hired by advertising agencies, public relations firms, news channels, radio FM, production houses, entertainment tv channels, event companies, and other related industries.


Advertising Agencies

  • DDB Mudra Communications

  • Grey India

  • Rediffusion (Y&R)

  • McCann-Erickson India Ltd

  • Ogilvy & Mather

  • JWT-India

  • Triverse Advertising

  • FCB-Ulka Advertising Ltd

  • Chaitra Leo Burnett Pvt Ltd

  • Dentsu Aegis


Media Houses

  • NDTV

  • Bennet and Coleman Co. Ltd. 

  • Essel Group

  • Dainik Bhaskar Corporation Limited

  • Eros International Media

  • HT Media

  • Inox Leisure

  • Viacom18

  • TV 18

  • British Broadcasting Corporation or BBC 

  • Red FM 93.5

  • Big FM 92.7

  • Vividh Bharati 

  • AIR FM Gold


News Agencies

  • Reuters

  • Press Trust of India

  • United News of India

  • Indo Asian News Service

  • Asian News International 


Public Relations Firms

  • Perfect Relations Foundation

  • Text 100

  • Genesis Burson-Marstellar

  • Ad Factors

  • Waggner Edstrom

  • Weber Shandwick

  • Edelman

  • Ogilvy PR


Event Companies

  • Wizcraft

  • Percept

  • Tafcon

  • Cineyug

  • Pegasus

  • Encompass Events

  • Procam Running

  • Showtime Group 

Questions related to Mass Communication

Showing 639 out of 639 Questions
5 Views

what is the minimum cutoff of delhi university entrance exam for undergraduate stream specially for bachler in multimedia and mass communication.?

SHUBHAM KUMAR 13th Jul, 2020

Hello Dharvendra ,

As per my Knowledge , Usually cut off are high in first list, above 95% but with subsequent cut offs certain degree of dip can be seen.

You can check for the previous year cut off lists to get an idea.

Indraprastha college for women conducts an entrance exam for their journalism course.

Here , I am providing you a link for more information visit- https://university.careers360.com/articles/du-first-cutoff

Hope It Helps

All The Best !!

3 Views

what is the fee for mass communication?

Apoorva Lohumi 5th Jul, 2020

Hey aspirant

There are numerous courses offered in the stream of Mass Communication - UG, PG amd diploma, etc. Hence you are requested to specify the course and institution you are enquiring about, since the course fees are different for each institution.

All the best

4 Views

which countrt is best for mass communication?

Shivani Chaudhary 5th Jul, 2020

Hello!

top countries to study communication abroad along with their top media colleges:-

* USA

* United Kingdom

* Australia

* Canada

* Spain


For more detailed information follow the following link given below

https://www.google.com/amp/s/studyabroad.careers360.com/articles/top-countries-study-mass-communication/amp


Thankyou!

Hope for the best!

6 Views

Which are the best colleges for mass communication in india??

Shivani Chaudhary 5th Jul, 2020

Hello!

I am listing here some colleges for journal and mass communication:-

*Symbiosis Institute of Media and Communication

*AJK Mass Communication Research Centre, Jamia, New Delhi

*Indian Institute of Mass Communication, New Delhi

*Asian College of Journalism, Chennai

*Bharatiya Vidya Bhavan’s Sardar Patel College of Communication & Management


For more details follow the following link given below

https://media.careers360.com/articles/top-10-journalism-and-mass-communication-colleges-in-india/amp


Thankyou!

Hope this will be helpful for you!

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