Question : A product's unique selling proposition (USP) refers to:

Option 1: The lowest price in the market

Option 2: The product's distinct features or benefits

Option 3: The product's promotional activities

Option 4: The product's packaging design

Question : If a consumer's income rises or the price of a complementary good falls, the-
 

Option 1: The product's demand curve shifts to the right.

Option 2: The product's demand curve shifts to the left.

Option 3: The product's supply curve shifts to the right.

Option 4: The product's supply curve shifts to the left.

Question : It includes deciding about the features,quality packaging,labelling and branding of the product. Which element of marketing mix is highlighted in the given statement?
 

Option 1: Product

Option 2: Price

Option 3: Promotion

Option 4: Place

Question : Which function of marketing is highlighted in the given statement?
Statement: It involves taking decisions regarding features, design, shape, size appearance, etc., about the product.

Option 1: Gathering and analysing market information

Option 2: Product designing and development

Option 3: Packaging and labelling

Option 4: Branding

Question : It refers to additional package which provides additional layer of protection to the product. Which level of packaging is highlighted in the given statement?
 

Option 1: Primary packaging
 

Option 2: Secondary packaging
 

Option 3: Transportation packaging
 

Option 4: None of the above