Question : Assertion: A good brand name should be short, memorable, and easy to pronounce.
Reason: A brand name's qualities do not significantly impact consumer perception and recognition.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is true, but the reason is false.
Solution : The correct answer is (c) Assertion is true, but the reason is false.
A good brand name should be short, memorable, and easy to pronounce. These qualities make it more likely that consumers will be able to recall and recognize the brand name, which can lead to increased brand awareness and sales.
However, the reason given in the question is false. A brand name's qualities do significantly impact consumer perception and recognition. Consumers are more likely to have a positive perception of a brand with a strong name, and they are more likely to recognize and purchase products from brands with familiar names.
Question : Assertion: A brand name contributes to the brand's distinct identity and recognition.
Reason: Brand names do not significantly impact consumer perception and brand loyalty.
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