Question : Assertion: Product concept assumes that customers prefer products with good features and quality.
Reason: Product concept emphasizes solely on promotion to attract customers.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Solution : The correct answer is (a) Both assertion and reason are true, and the reason is the correct explanation of the assertion.
The assertion is true. The product concept indeed assumes that customers prefer products with good features and quality. It focuses on delivering superior product features and quality to attract and satisfy customers.
The reason is the correct explanation. The product concept, while emphasizing good features and quality, does not solely focus on promotion. It recognizes that having a quality product is essential, but it doesn't suggest that promotion is the only focus. The product concept involves product development and delivering value to customers through the product itself, along with appropriate promotion strategies.
Question : Assertion: Product concept is about focusing on the quality and features of a product.
Reason: Product concept disregards the preferences of target customers.
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