Question : Assertion: Product refers to only tangible items offered to the market for exchange.
Reason: A product can be either a tangible good or an intangible service, addressing customer needs and wants.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Solution : The correct answer is (a) Both assertion and reason are true, and the reason is the correct explanation of the assertion.
The assertion is partially true. It states that a product refers to only tangible items, which is correct to some extent, but it's incomplete as it excludes intangible services.
The reason is also true and provides the correct explanation. It explains that a product can indeed be either a tangible good or an intangible service, both of which aim to address customer needs and wants. This expands upon the assertion and provides the correct and complete explanation, indicating that a product is not limited to tangible items only.
Question : Assertion: Financial incentives can fulfill both physiological and esteem needs.
Reason: Financial incentives provide job security and recognition, addressing different levels of needs.
Option 1: Both Assertion and Reason are true, and Reason is the correct explanation of Assertion.
Option 2: Both Assertion and Reason are true, and Reason is not the correct explanation of Assertion.
Option 3: Assertion is true, but Reason is false.
Option 4: Assertion is false, but Reason is true.
Question : Assertion: Financial incentives are effective in addressing both physiological and social needs.
Reason: Financial incentives provide job security and interpersonal recognition.
Question : Assertion: Product concept assumes that customers prefer products with good features and quality.
Reason: Product concept emphasizes solely on promotion to attract customers.
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