Question : Assertion: Under the marketing concept, businesses focus on understanding and satisfying customer needs.
Reason: The marketing concept disregards customer preferences and focuses on mass production.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is true, but the reason is false.
Solution : The correct answer is (c) Assertion is true, but the reason is false.
The assertion is true. Under the marketing concept, businesses do indeed focus on understanding and satisfying customer needs. It's a customer-centric approach where businesses strive to identify, anticipate, and fulfill customer needs and wants effectively.
The reason is false. The marketing concept does not disregard customer preferences and focus on mass production. Instead, it emphasizes aligning production with customer preferences, aiming to produce what the market demands rather than pushing products that customers don't need or want.
In summary, the assertion is true, but the reason provided is false as it misrepresents the focus of the marketing concept.
Question : Assertion: Marketing management is the application of various marketing techniques and principles.
Reason: Marketing management is solely concerned with production processes.
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