Question : Case Study 3:
A customer purchased a television from a reputed electronics store. Within a few days of purchase, the television developed a major defect. The customer wants to approach the consumer court to seek compensation. Can he directly approach the National Consumer Disputes Redressal Commission?
Option 1: Yes, he can directly approach the National Commission in such cases.
Option 2: No, he must first approach the District Forum for cases involving products.
Option 3: Yes, he can approach the National Commission only if the defect is not repairable.
Option 4: No, the National Commission can only handle cases involving services.
Correct Answer: No, he must first approach the District Forum for cases involving products.
Solution : The correct answer is (b) No, he must first approach the District Forum for cases involving products.
In cases involving the purchase of a product like a television, the consumer should first approach the appropriate District Consumer Disputes Redressal Forum. The National Consumer Disputes Redressal Commission is usually involved in handling appeals or cases of significant value, and consumers are generally required to exhaust the remedies available at the district and state levels before approaching the National Commission. So, the customer should start by filing a complaint with the District Forum to seek compensation for the defective television.
Question : Case Study:
XYZ Electronics invests in building a strong brand for their products, leading to increased customer loyalty and higher perceived value. Which advantage of branding is demonstrated in this case?
Option 1: Increased Production Efficiency
Option 2: Enhanced Consumer Trust
Option 3: Lower Product Costs
Option 4: Reduced Marketing Expenses
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