18 Views

Question : Case Study 6:

IJK Retail is a chain of retail stores. The company aims to maintain consistent customer service standards across all its outlets.

Question:

What would be the first step for IJK Retail in the process of controlling?

Option 1: Setting customer service standards.

Option 2: Measuring customer satisfaction.

Option 3: Comparing sales data with targets.

Option 4: Taking corrective action.


Team Careers360 25th Jan, 2024
Answer (1)
Team Careers360 27th Jan, 2024

Correct Answer: Setting customer service standards.


Solution : The correct answer is (a) Setting customer service standards.

The first step for IJK Retail in the process of controlling would be to set customer service standards. This involves defining clear and specific expectations for the level of customer service that the company aims to provide across all its retail outlets. These standards serve as benchmarks against which actual performance can be measured and evaluated. Once the standards are established, IJK Retail can then proceed with the subsequent steps of the controlling process, including measuring customer satisfaction, comparing performance to standards, and taking corrective action if necessary.

Related Questions

Amity University-Noida BBA Ad...
Apply
Among top 100 Universities Globally in the Times Higher Education (THE) Interdisciplinary Science Rankings 2026
S-VYASA Deemed to be Universi...
Apply
Recognized as Category 1 University by UGC | Accredited with A+ Grade by NAAC | Scholarships available
Great Lakes Institute of Mana...
Apply
Application Deadline: 10th March | Globally Recognized by AACSB (US) & AMBA (UK) | 17.8 LPA Avg. CTC for PGPM 2025
Amity University-Noida MBA Ad...
Apply
Ranked among top 10 B-Schools in India by multiple publications | Top Recruiters-Google, MicKinsey, Amazon, BCG & many more.
Victoria University, Delhi NCR
Apply
Apply for UG & PG programmes from Victoria University, Delhi NCR Campus
University of Bristol, Mumbai...
Apply
Bristol's expertise meets Mumbai's innovation. Admissions open for UG & PG programmes
View All Application Forms

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

150M+ Students
30,000+ Colleges
500+ Exams
1500+ E-books