Question : Case Study:
A company believes that consumers will buy products that are readily available and affordable. Their primary focus is on increasing production and distribution efficiency. This philosophy is closely related to the:
Option 1: Marketing Concept
Option 2: Societal Marketing Concept
Option 3: Production Concept
Option 4: Product Concept
Correct Answer: Production Concept
Solution : The correct answer is (c) Production Concept.
The Production Concept is a marketing philosophy that emphasizes producing high-quality products at the lowest possible cost and making them widely available. The primary goal is to achieve production efficiency, streamline operations, and reduce production costs to ensure that products are affordable and readily available to customers. This approach assumes that customers will favor products that are easily accessible and affordable, placing the emphasis on the production and distribution aspects of the business.
A company believes that consumers are more likely to buy products that are widely available and affordable. They aim to achieve high production efficiency and wide distribution. This philosophy aligns with the:
Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile