Question : Case Study:

ABC Electronics chooses to distribute its high-end gadgets only through a limited number of specialized electronics stores. What distribution strategy is employed by ABC Electronics?

Option 1: Intensive Distribution

Option 2: Selective Distribution

Option 3: Exclusive Distribution

Option 4: Dual Distribution

Question : Case Study:

ABC Electronics sets its prices based on market demand, competitor pricing, and production costs. What pricing strategy does this case exemplify?

Option 1: Psychological Pricing

Option 2: Penetration Pricing

Option 3: Skimming Pricing

Option 4: Cost-Plus Pricing

Question : Case Study:

ABC Electronics sets its prices based on market demand, competitor pricing, and production costs. What pricing strategy does this case exemplify?

Option 1: Psychological Pricing

Option 2: Penetration Pricing

Option 3: Skimming Pricing

Option 4: Cost-Plus Pricing

Question : Case Study:

ABC Electronics sets its prices based on market demand, competitor pricing, and production costs. What pricing strategy does this case exemplify?

Option 1: Psychological Pricing

Option 2: Penetration Pricing

Option 3: Skimming Pricing

Option 4: Cost-Plus Pricing

Question : Case Study:

ABC Electronics focuses on developing strong relationships with its customers. Their sales representatives maintain contact with customers even after a sale to ensure their satisfaction. Which feature of personal selling is highlighted here?

Option 1: Limited Interactivity

Option 2: Mass Communication

Option 3: Impersonal Communication

Option 4: Relationship Building