Question : Case Study:
ABC Electronics chooses to distribute its high-end gadgets only through a limited number of specialized electronics stores. What distribution strategy is employed by ABC Electronics?
Option 1: Intensive Distribution
Option 2: Selective Distribution
Option 3: Exclusive Distribution
Option 4: Dual Distribution
Correct Answer: Exclusive Distribution
Solution : the correct answer is (c) Exclusive Distribution
Exclusive distribution is a type of distribution strategy in which a manufacturer sells its products to a limited number of retailers who have the exclusive right to sell those products in a specific geographic area. This type of distribution strategy is often used for high-end products, such as luxury cars and jewelry, where the manufacturer wants to maintain control over the distribution of its products and ensure that they are sold in a high-quality environment.
ABC Electronics sets its prices based on market demand, competitor pricing, and production costs. What pricing strategy does this case exemplify?
Option 1: Psychological Pricing
Option 2: Penetration Pricing
Option 3: Skimming Pricing
Option 4: Cost-Plus Pricing
ABC Electronics focuses on developing strong relationships with its customers. Their sales representatives maintain contact with customers even after a sale to ensure their satisfaction. Which feature of personal selling is highlighted here?
Option 1: Limited Interactivity
Option 2: Mass Communication
Option 3: Impersonal Communication
Option 4: Relationship Building
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