Question :  Case Study:

ABC Electronics offers special deals and discounts to its distributors who achieve a certain sales target within a specific period. What sales promotion technique is illustrated here?

Option 1: Price Bundling

Option 2: Trade Allowances

Option 3: Referral Programs

Option 4: Coupons

Question : Case Study:

ABC Electronics sponsors a local charity event and gets its logo featured on promotional materials. Which form of sales promotion is demonstrated here?

Option 1: Trade Shows

Option 2: Event Marketing

Option 3: Samples

Option 4: Loyalty Programs

Question : Case Study:

ABC Electronics sponsors a local charity event and gets its logo featured on promotional materials. Which form of sales promotion is demonstrated here?

Option 1: Trade Shows

Option 2: Event Marketing

Option 3: Samples

Option 4: Loyalty Programs

Question : Case Study:

ABC Electronics focuses on developing strong relationships with its customers. Their sales representatives maintain contact with customers even after a sale to ensure their satisfaction. Which feature of personal selling is highlighted here?

Option 1: Limited Interactivity

Option 2: Mass Communication

Option 3: Impersonal Communication

Option 4: Relationship Building

Question : Case Study:

ABC Electronics focuses on developing strong relationships with its customers. Their sales representatives maintain contact with customers even after a sale to ensure their satisfaction. Which feature of personal selling is highlighted here?

Option 1: Limited Interactivity

Option 2: Mass Communication

Option 3: Impersonal Communication

Option 4: Relationship Building