Question : Case Study:
ABC Foods designs its packaging to protect its products from damage during transportation. They also ensure that the packaging enhances the visual appeal of their products. What function of packaging is demonstrated here?
Option 1: Protection
Option 2: Information Communication
Option 3: Convenience
Option 4: Cost Reduction
Correct Answer: Protection
Solution : The correct answer is (a) Protection
The primary function of packaging is to protect the product inside from damage during transportation, storage, and handling. ABC Foods is designing its packaging to achieve this goal, and is also taking advantage of the opportunity to enhance the visual appeal of their products.
Information Communication, Convenience, and Cost Reduction are other important functions of packaging, but they are not the primary focus in this example.
ABC Cosmetics realizes that its packaging serves as a tool to attract customers and differentiate its products from competitors. What does this highlight in terms of packaging?
Option 1: Aesthetic Appeal
Option 2: Cost Efficiency
Option 3: Eco-Friendliness
Option 4: Storage Convenience
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