Question : Case Study:

ABC Bookstore provides a discount to university students who show their student IDs when purchasing books. What sales promotion technique is used here?

Option 1: Trade Shows

Option 2: Premiums

Option 3: Trade Allowances

Option 4: Discounts

Question : Case Study:

ABC Bookstore provides a discount to university students who show their student IDs when purchasing books. What sales promotion technique is used here?

Option 1: Trade Shows

Option 2: Premiums

Option 3: Trade Allowances

Option 4: Discounts

Question : Case Study:

XYZ Beauty Products offers a limited-time deal where customers receive a free gift with the purchase of specific skincare items. What sales promotion technique is XYZ Beauty Products using?

Option 1: Trade Shows

Option 2: Premiums

Option 3: Rebates

Option 4: Loyalty Programs

Question : Two months prior to the festivals of Diwali, Trending House, a major retail establishment, offered a stock clearing. Newspapers, television, and radio are being used for promotion. Determine the marketing strategy being employed.

Option 1: Public Relations

Option 2: Personal Selling

Option 3: Advertising

Option 4: Sales Promotion

Question : Assertion: Sales promotion does not include discounts, coupons, and contests to attract consumers.

Reason: Sales promotion techniques aim to influence consumer behaviour and increase sales in the short term.

Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.

Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.

Option 3: Assertion is true, but the reason is false.

Option 4: Assertion is false, but the reason is true.