Question : Case Study:
XYZ Clothing's advertisement claims that their fabric is "indestructible." Some customers find this statement hard to believe and consider it an exaggeration. What objection to advertising is evident here?
Option 1: Lack of Creativity
Option 2: Overexposure
Option 3: Exaggeration and Deception
Option 4: Lack of Credibility
Correct Answer: Exaggeration and Deception
Solution : The correct answer is (c) Exaggeration and Deception.
XYZ Clothing's claim that their fabric is "indestructible" is likely viewed by some customers as an exaggeration or potential deception. Exaggerated claims in advertising can raise concerns about the credibility and truthfulness of the product's features or benefits. If customers find it hard to believe that the fabric is truly "indestructible," it suggests a skepticism about the accuracy and truthfulness of the advertisement, which falls under the objection of exaggeration and potential deception.
ABC Electronics aims to overcome objections to advertising by including detailed specifications and performance data in its advertisements. What objection is being addressed through this approach?
Option 1: Lack of Credibility
Option 3: Lack of Creativity
Option 4: Exaggeration and Deception
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