Question : Case Study:
XYZ Electronics invests in advertising campaigns to create awareness about its innovative gadgets and technology. This leads to increased customer interest and positive perceptions. What advantage of advertising is demonstrated in this case?
Option 1: Immediate Sales Generation
Option 2: Improved Supply Chain Efficiency
Option 3: Enhanced Customer Relationships
Option 4: Increased Productivity
Correct Answer: Enhanced Customer Relationships
Solution : The correct answer is (c) Enhanced Customer Relationships.
Advertising can help in establishing a connection with the customers by showcasing the innovative gadgets and technology of XYZ Electronics. By creating awareness and fostering positive perceptions through advertising, XYZ Electronics can enhance its relationship with customers. Effective advertising can build trust, credibility, and engagement with the audience, ultimately leading to stronger and more positive customer relationships.
XYZ Electronics invests in building a strong brand for their products, leading to increased customer loyalty and higher perceived value. Which advantage of branding is demonstrated in this case?
Option 1: Increased Production Efficiency
Option 2: Enhanced Consumer Trust
Option 3: Lower Product Costs
Option 4: Reduced Marketing Expenses
Question : Case Study: XYZ Electronics Pvt. Ltd.
XYZ Electronics Pvt. Ltd. is a growing company specializing in the manufacturing of electronic gadgets. The management believes in effective directing to ensure smooth operations. Consider the following scenario to answer the questions.
Question:
At XYZ Electronics, what would be the consequence of a supervisor lacking effective communication skills?
Option 1: Enhanced coordination among team members
Option 2: Improved employee motivation and satisfaction
Option 3: Misunderstandings and reduced productivity
Option 4: Increased autonomy among employees
Question : Case Study: XYZ Electronics wants to improve efficiency by assigning specialized tasks to employees based on their skills. Which principle of management does this reflect?
Option 1: Initiative
Option 2: Division of labor
Option 3: Unity of command
Option 4: Scalar chain
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