Question : Distress sales conducted by farmers mean:
Option 1: Sales of spoiled produce
Option 2: Selling the harvest through commission-based salespeople
Option 3: Selling the produce at the government-set MSP
Option 4: Sale of the crop at a very poor price
Correct Answer: Sale of the crop at a very poor price
Solution : Distress sales: For fear of spoiling or settling a looming debt, farmers are frequently forced to sell their produce at low prices due to a lack of agricultural marketing infrastructure. Hence option d is the correct answer.
Question : Case Study:
A company believes that aggressive sales and promotion efforts are essential to boost sales. They prioritize short-term sales goals over long-term customer relationships. This philosophy reflects the:
Option 1: Societal Marketing Concept
Option 2: Product Concept
Option 3: Marketing Concept
Option 4: Selling Concept
A company believes that a strong sales and promotional effort is necessary to generate sales, even if it means pushing products onto customers. This philosophy reflects the:
Option 1: Marketing Concept
Option 2: Societal Marketing Concept
Option 3: Production Concept
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