Question : Guerrilla marketing is an unconventional form of promotion that:
Option 1: Focuses on celebrity endorsements
Option 2: Relies on traditional advertising channels
Option 3: Utilizes low-cost and high-impact tactics
Option 4: Targets a broad and diverse audience
Correct Answer: Utilizes low-cost and high-impact tactics
Solution : The correct answer is (c) Utilizes low-cost and high-impact tactics.
Guerrilla marketing is an unconventional form of promotion that involves using innovative and often low-cost marketing tactics to achieve maximum impact and engagement. It is characterized by its creativity, surprise elements, and out-of-the-box thinking. Guerrilla marketing campaigns aim to capture attention, generate buzz, and create a memorable brand experience. Guerrilla marketing tactics can include various unconventional approaches such as flash mobs, street art, viral campaigns, unconventional stunts, ambient advertising, or interactive experiences. These tactics are designed to stand out from traditional advertising methods and often leverage creativity, uniqueness, and surprise to engage the target audience in unexpected ways.
Question : Statement 1: Selling concept focuses on building long-term customer loyalty through value creation.
Statement 2: Marketing concept solely relies on aggressive advertising for sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Question : Statement 1: The marketing concept focuses on creating and delivering superior customer value.
Statement 2: Production concept solely relies on aggressive advertising to drive sales.
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