Dear aspirant,
Startups are quite unpredictable things and there is no laid out formula for any startup. You might find it interesting to know that around 99% of the startups don't survive past one year of their establishment.
For the rest 1%, 99% of them don't survive till their 5th anniversary. So there is no formula. Now if you want to start a startup for counseling you must figure out what kind you want your startup to be. Do you want it to be an online startup or offline startup? First, do your research, then approaching investors, or go for crowdfunding accordingly.
Hope this helps. Thank you.
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