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Question : In the Elaboration Likelihood Model, the peripheral route to persuasion is characterized by:

Option 1: Deep processing of the message content

Option 2: Careful evaluation of arguments

Option 3: Influence of superficial cues

Option 4: High motivation and ability to process information


Team Careers360 18th Jan, 2024
Answer (1)
Team Careers360 22nd Jan, 2024

Correct Answer: Influence of superficial cues


Solution : Correct Option: 3
Explanation: In the Elaboration Likelihood Model, the peripheral route to persuasion is characterized by the influence of superficial cues, such as the attractiveness of the speaker or the number of arguments presented, rather than the quality of the arguments.

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