Question : It refers to that part of a brand which cannot be spoken but can be recognise in the form of sign, symbol or design. Which concept is highlighted in the given statement?
Option 1: Brand name
Option 2: Brand mark
Option 3: Trade mark
Option 4: None of the above
Correct Answer: Brand mark
Solution : Brand mark refers to that part of a brand which cannot be spoken but can be recognised in the form of sign symbol or design.
Hence, option B is correct.
Question : Which of the following statement is correct? Statement 1: Grading refers to determining of standard regarding size quality design weight in respect of a particular product. Statement 2: Standardization refers to ensure uniformity and consistency in output reducing the need for inspection testing and evolution of the products.
Option 1: Both are true
Option 2: Both are false
Option 3: Statement 1 is true and statement 2 is false.
Option 4: Statement 1 is false and statement 2 is true.
Question : Which function of marketing is highlighted in the given statement? Statement: It involves taking decisions regarding features, design, shape, size appearance, etc., about the product.
Option 1: Gathering and analysing market information
Option 2: Product designing and development
Option 3: Packaging and labelling
Option 4: Branding
Question : A good design can improve performance of a product and also give it a competitive advantage in the market. Which function of marketing is highlighted in the given statement?
Option 1: Marketing planning
Option 2: Customer support services
Option 3: Product designing and development
Option 4: Storage
Question : Statement 1: Marketing concept emphasizes building customer relationships through value creation.
Statement 2: Selling concept focuses on understanding customer needs to design better products.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
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