Course name: Bachelor of Business Administration (BBA)
Level: Undergraduate (UG) degree
Duration: 3 years (full-time)
Affiliation: Madurai Kamaraj University (the degree is awarded by the university)
Mode: Regular on-campus classroom program
Seats: Around ~120 (typical intake)

What You Learn in BBA

The course generally includes topics such as:

Principles of Management

Marketing Management

Finance & Accounting

Human Resource Management

Business Communication

Economics & Business Law

Organizational Behaviour

Computer Applications in Business