Question : Statement 1: Selling concept focuses on customer satisfaction through understanding their needs.
Statement 2: Marketing concept solely relies on aggressive promotional tactics to drive sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is true. The selling concept does focus on customer satisfaction through understanding their needs. This concept involves understanding customer needs and wants and then developing strategies to meet those needs and sell products or services that address those wants.
Statement 2 is false. The marketing concept does not solely rely on aggressive promotional tactics to drive sales. The marketing concept emphasizes understanding customer needs and wants, creating valuable products or services to meet those needs, and delivering value to customers. It's not just about promotion; it's about a holistic approach that involves product development, pricing, distribution, and promotion based on understanding and satisfying customer needs.
Question : Statement 1: Selling concept aims to increase short-term sales by aggressive promotional strategies.
Statement 2: Marketing concept disregards customer preferences and solely focuses on sales.
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