Question : Statement 1: Societal marketing concept integrates social responsibility into business strategies.
Statement 2: Selling concept solely focuses on generating short-term sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Both statements are correct.
Solution : The correct answer is (a) Both statements are correct.
Statement 1 is correct. The societal marketing concept does indeed integrate social responsibility into business strategies. It emphasizes not only satisfying customer needs but also considering broader societal concerns and ethical considerations in business decisions.
Statement 2 is correct. The selling concept does primarily focus on generating short-term sales and transactions. It often involves aggressive sales tactics to maximize short-term sales rather than building long-term customer relationships.
Therefore, both statements are correct.
Question : Statement 1: Selling concept aims to increase short-term sales by aggressive promotional strategies.
Statement 2: Marketing concept disregards customer preferences and solely focuses on sales.
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