Question : The marketing mix element "physical evidence" refers to:
Option 1: The physical attributes of a product
Option 2: The promotional materials used to advertise a product
Option 3: The tangible cues that customers can perceive about a service
Option 4: The pricing strategies employed by a company
Correct Answer: The tangible cues that customers can perceive about a service
Solution : The correct answer is c) The tangible cues that customers can perceive about a service.
The marketing mix element "physical evidence" refers to the tangible cues or physical manifestations that customers can perceive about a service. It includes the physical environment, facilities, equipment, and other tangible elements that customers interact with or observe when receiving a service. Physical evidence plays a significant role in shaping the customer's perception of the service quality and overall experience. It can include factors such as the appearance and cleanliness of the service facility, the design and layout of the space, signage, employee uniforms, and other visual and tangible cues that contribute to the customer's assessment of the service.
Question : The marketing mix element "process" refers to:
Option 1: The physical evidence of a service
Option 2: The procedures and systems used to deliver a service
Option 3: The way a product is packaged
Option 4: The target market for a product or service
Question : It refers to the amount of money customers have to pay to obtain a product. Which function of marketing is highlighted in the given statement?
Option 1: Customer support service
Option 2: Pricing of product
Option 3: Promotion
Option 4: Physical distribution
Question : Which element of the marketing mix relates to the amount customers are willing to pay for a product or service?
Option 1: Product
Option 2: Place
Option 3: Price
Option 4: Promotion
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