Dear Aftab, Both these courses have their own merits. BBA is better for students who are interested to do MBA after obtaining Bachelor’s degree. Those who wish to acquire knowledge in management can go for BBM whereas those who are interested in Administration can go with BBA. 

Students who study BBM, have higher study options such as MBA. Other than MBA, the students can also go for MS in finance or Accounting. This enables them to acquire a hi-profiled job in Banking or Finance sector. They can also find jobs in banks, retail sectors, insurance sectors, medical administration etc. The salary for an entry-level candidate will be less when compared to an experienced one. Another important feature in BBM is that the candidates can have specialization in different areas of study. The specialization can be in areas of Human Resources, operation, finance, and marketing. The specialization in specific areas of management is offered by BBM where it is not possible in BBA. Specialization in specific areas enables the degree holders to grab comfortable jobs in their area of specialization.