Hi Parwana,

You always want to lean towards something extremely specific (the effect of mobilized strength of granular soils in the presence of hydrocarbon-based contaminants was my thesis), or something multi-modal (how do two systems or components interact).

As somebody who reviews white papers, try to focus on MECHANICS, not products. Otherwise, your paper appears to be an advertisement - i.e. How does (company X) (product Y) improve (condition Z) under (circumstances A)

Good Luck!