Corporate behaviour involves legal rules, ethical codes of conduct and social responsibility principles In other words corporate behaviour is based on all of these components and involves law, ethics and CSR.Corporate behaviour has effects not only on stakeholders and shareholders but also on the entire economy.

•  Corporate reputation is an increasingly important factor for organisations
• Ethical behaviour and ethical business has effects not only for stakeholders, and shareholders but also on the entire economy
• Corporate governance as a subject indicates an increasing concern with social and environmental effects of organisational behaviour and not merely financial performance.

Finally, corporates exist within the ecosystem of the market and hence what moves the market moves them as well. So, the factors that direct corporate behavior are often found in the market ecosystem that is prevalent in a particular country of region.