It includes creating and facilitating communication for the fashion industry; verbal, written, visual or audiovisual. It is a specialized domain of fashion studies that helps students in learning communication knowledge and skills relevant to the fashion and lifestyle industry. It is also the backbone of the whole fashion business. This is among one of the newest and most exciting avenues of the fashion and lifestyle industry.This is a creative space where you can experiment with your ideas and take a few risks. It is an unconventional space that is ever-growing and transforming.

The curriculum includes areas such as graphic design, visual merchandising / retail experience design, exhibition and display design, event management, photography, styling, advertising, public relations and creative writing specific to fashion and lifestyle industry.

Communication design is a mixed discipline between design and information-development which is concerned with how media intervention such as printed, crafted, electronic media or presentations communicate with people.