Dear,

The future of Ayurveda is looking fabulous as more and more players are entering the market with innovative products, quality packaging, and strategic marketing activities. Earlier, Ayurvedic companies were failed to impress customers with presentation and promotional activities, but the new generation of entrepreneurs is smartly working on these aspects to partake in growing market competition.

Undoubtedly, the future of Ayurveda is full of tremendously lucrative opportunities, but will India maintain its supremacy in this domain or not is a pressing question in the light of ongoing challenges and shortcomings. First of all, quality Ayurveda is impossible without quality herbs because, for the organic cultivation of these herbs, there required farms and land masses that were never exposed to artificial fertilisers. Secondly, though India is known as the cradle of Ayurveda, there are not enough Ayurveda colleges and institutions where the young generation can study this traditional science and make a career in this field. So, if concrete steps are not taken, there would be an acute shortage of Ayurveda professionals. Hence, both Government and private players should come forward to exploit future opportunities through PPP model as Ayurveda has a great potential to push Indian economy to newer heights.

Hope this helps!