Hello shalini,
According to businessdictionary.com, Retail management is the process of promoting greater sales and customer satisfaction by gaining a better understanding of the consumers of goods and services produced by a company. With India emerging as one of the fastest retailing destinations in the recent years, anMBA degree in retail managementcan prove to be a boon for students.



Core areas



Retail management deals with three domains - brick and mortar retailing, online retailing and omni-channel retailing as a career path for management students. Retail Management deals with a number of sub-fields covering store management, commodities, sales markets, market segments, diversification of businesses, advertising and campaigning, marketing research and even e-business. But as the main focus of mainstream organised retailing remains towards brick and mortar stores, the subjects of study usually rotate around store management, visual merchandising, customer relations and sales.



Courses on offer



A 2-year MBA program in Retail Management and MA in Fashion Retail Management is offered byAmity Business School, Noidaand Amity School of Fashion Technology, Noida respectively.Chitkara University, Chandigarhoffers MBA in Sales and Retail Marketing.UPES, Dehradunalso provides a unique BBA degree in E-Commerce Marketing.

You can check this link out for further details.

https://www.google.co.in/amp/s/bschool.careers360.com/articles/mba-in-retail-management-scopes-and-career-opportunities%3famp

Cheers!!

Retail Management is a growing market with both online and offline players. The consumption is increasing and hence there is a lot of focus on the sector.

In MBA retail you will learn about various aspects like merchandising, store layout, assortment, inventory management, services marketing and management etc which are important part of retail marketing and operations.

Top retail firms in India are Future Group- Big Bazaar, shoppers stop, D Mart, Walmart, Aditya Birla Retail, Reliance Retail etc.