Question : Which environment involves the study of customs, beliefs, values, and practices of people in a society
Option 1: Technological environment
Option 2: Cultural environment
Option 3: Economic environment
Option 4: Legal environment
Correct Answer: Cultural environment
Solution : The correct answer is (B) Cultural environment
The cultural environment refers to the social and cultural factors that shape the behavior, customs, beliefs, values, and practices of individuals and groups within a given society. It includes aspects such as language, religion, traditions, social norms, attitudes, and lifestyle choices. The cultural environment plays a significant role in shaping consumer behavior, market preferences, and the acceptance of products or services. Organizations need to understand and adapt to the cultural environment to effectively connect with their target market and tailor their products, marketing strategies, and business practices accordingly.