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Question : Which feature of marketing is highlighted in the given statement?
Statement: It is often referred as the essence of marketing as goods produced at different places are distributed over a wide geographical area.

Option 1: Need and want

Option 2: Customer value

Option 3: Creating a market offering
 

 

Option 4: Exchange mechanism


Team Careers360 16th Jan, 2024
Answer (1)
Team Careers360 17th Jan, 2024

Correct Answer: Exchange mechanism


Solution : The process of marketing works through the exchange mechanism. Marketing involves exchange of production services for money or valuable consideration. Exchange is often referred as the essence of marketing as goods produced at different places a distributed over a wide geographical area.

Hence, option D is correct.

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