Question : Which element of marketing mix is highlighted in the given statement?
Statement: It refers to efforts that inform target buyers about the product's availability, features, and benefits and convince them to purchase it.

Option 1: Product

 

Option 2: Price
 

Option 3: Place
 

Option 4: Promotion

Question : It involves physical movement of goods from one place to other. Which function of marketing is highlighted in the given statement?

Option 1: Customer support service

Option 2: Pricing of product

Option 3: Transportation

Option 4: Physical distribution

Question : Which of the following is an example of a pricing strategy in the marketing mix?

Option 1: Offering a loyalty program for repeat customers

Option 2: Creating eye-catching packaging for a product

Option 3: Deciding to sell a product through a specific distribution channel

Option 4: Setting a high price to position a product as a luxury item.

Question : Identify the principle of management violated in the below case.
The marketing manager has asked his subordinate to grant 15% discount to its regular customer where as the finance minister asked not to give more than 10% discount to any customer. 

 

Option 1: Unity of direction
 

Option 2: Unity of command
 

Option 3: Division of work
 

Option 4: Scaler chain
 

Question : As the marketing manager of Z.ltd focuses on quick sales to hit the objective, the manufacturing manager of Z.ltd advises the salesperson to go slowly when selling the product. Which principle of management is being violated here?
 

Option 1: Unity of command

Option 2: Unity of direction

Option 3: Order

Option 4: Authority and responsibility