Hello dear student,

Being a student from arts background and then shifting to bachelors of business management can be difficult but it cannot be impossible. So doing BBA without any specialisation or with specialisation totally depends on you. Both are completely good options. if you have a desire to go into a particular specialisation field then I would recommend you to go for a specialised BBA otherwise you can directly  enroll yourself into BBA course and then you can for the pursue masters of business application which is MBA in a specialised field. I hope this was helpful

Thank you