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Question : Which of the following elements of the marketing mix determines how the product will be distributed to the target market?

 

Option 1: Product

Option 2: Place

Option 3: Price

Option 4: Promotion


Team Careers360 3rd Jan, 2024
Answer (1)
Team Careers360 16th Jan, 2024

Correct Answer: Place


Solution : The correct answer is (b) Place

The element of the marketing mix that determines how the product will be distributed to the target market is "Place." Place refers to the distribution channels, logistics, and methods used to make the product available to customers. It involves decisions regarding the selection of retail outlets, online platforms, wholesalers, and other intermediaries that help in reaching the target market effectively.

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