Correct Answer: Productivity

Solution : The correct answer is (a) Productivity.

Productivity is not an element of the extended marketing mix (7Ps). The extended marketing mix includes additional elements beyond the traditional 4Ps to better address the unique characteristics of service-based industries. The elements of the extended marketing mix (7Ps) are:

1. Product (or Service): Refers to the specific product or service being offered.

2. Price: Involves determining the value and setting the pricing strategy for the product or service.

3. Place: Focuses on the distribution channels and methods used to make the product or service available to customers.

4. Promotion: Encompasses the various marketing communication strategies and tactics used to promote the product or service.

5. People: Refers to the individuals or personnel involved in delivering the service and interacting with customers.

6. Process: Involves the procedures and systems used to deliver the service.

7. Physical evidence: Refers to the tangible cues or physical manifestations that customers can perceive about the service.

Productivity, although important in business operations, is not considered one of the elements in the marketing mix.