Question : Which of the following statement is correct? Statement 1: A manufacturer should choose minimum channel of distribution for such an item or product which is a highly perishable nature. Statement 2: If a product is of a technical nature then it is better to supply directly to the consumer.
Option 1: Both are true
Option 2: Both are false
Option 3: Statement 1 is true and statement 2 is false.
Option 4: Statement 1 is false and statement 2 is true.
Correct Answer: Both are true
Solution : Perishability and technical nature are the product related factors affecting choice of channel of distribution. A manufacturer should use minimum or no middleman as channel of distribution for such an item or product which is highly perishable in nature. If a product is of a technical nature then it is better to supply it directly to the consumer this will help the user to know the necessary technicalities of the product.
Hence, option A is correct.
Question : Which of the following statement is correct? Statement 1: During inflation, business considers choosing small channel of distribution. Statement 2: The government rules affect the choice of the channel of distribution.
Question : Which of the following statement is correct? Statement 1: According to similar channel policy a company choose the same channel of distribution as is being used by its competitive company.
Statement 2: According to separate channel policy a company choose a channel of distribution which is different from the channel being used by its competitive company.
Question : Which of the following statement is correct? Statement 1: From the buyers view point, product is that item which he can get from the consumer. Statement 2: Product can be both physical things and services.
Question : Which of the following statement is correct? Statement 1: Channel of distribution includes mainly agents,wholesaler and retailers. Statement 2: Channel distribution refers to that path through which the ownership as well as possession of goods transfer to the consumer from the producer.
Question : Which of the statement is true? Statement 1- Healthy working condition is a personal objective of management. Statement 2- Quality product at fair price is an organisational objectives.
Option 4: Statement 2 is true and statement 1 is false.
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