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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual ClassroomVideo and Text Based

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesIIM Kozhikode

The Syllabus

  • Concepts, process, and relevance of marketing analytics in marketing decisions
  • Qualitative investigation for marketing decisions
  • Exploratory Data Analysis and statistical inference
  • Predictive analytics in marketing – estimating the effects of marketing actions on consumer – correlation, simple regression and multiple regression
  • Finding consumers’ perceptual dimensions and its effect on consumers’ purchase decisions – Analysis
  • Market segmentation, estimating market size, market profiling – Cluster Analysis
  • Consumers’ discrete choice behaviour – Logistic Regression
  • Product distribution and Supply Chain Analytics
  • Classification and Regression Tree (CART) in marketing
  • Consumers' utility of product features, product modification – Traditional Conjoint Analysis
  • New product development, pricing decision, market share calculation – Choicebased Conjoint Analysis
  • Time Series Analytics in marketing (Demand Forecasting)
  • Study of cause and effect of consumer behaviour – Experimental Analytics
  • Social Media Analytics and Text Mining for decision-making
  • Customer Lifetime Value Analysis
  • Market Basket Analysis
  • Capstone Project

Instructors

Articles

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