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Question : According to the Elaboration Likelihood Model, the central route to persuasion involves:

Option 1: Focusing on superficial cues

Option 2: Relying on heuristics

Option 3: Careful consideration of the message content

Option 4: Avoiding cognitive effort


Team Careers360 25th Jan, 2024
Answer (1)
Team Careers360 26th Jan, 2024

Correct Answer: Careful consideration of the message content


Solution : Correct Option: 3
Explanation: The central route to persuasion in the Elaboration Likelihood Model involves careful consideration and elaboration of the message content, leading to attitude change based on the arguments presented.

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