Question : Assertion: Sales promotion does not include discounts, coupons, and contests to attract consumers.
Reason: Sales promotion techniques aim to influence consumer behaviour and increase sales in the short term.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is false, but the reason is true.
Solution : The correct answer is (d) Assertion is false, but the reason is true.
Sales promotion is a marketing strategy that involves offering incentives to consumers to encourage them to purchase a product or service. This can include discounts, coupons, contests, and other types of promotions.
Sales promotion techniques are designed to influence consumer behavior and increase sales in the short term. They can be used to attract new customers, encourage repeat purchases, and boost sales of slow-moving products.
The assertion in the question is false, but the reason is true. Sales promotion does include discounts, coupons, and contests to attract consumers.
Question : Assertion: Sales promotion techniques aim to create brand loyalty and long-term customer relationships.
Reason: Sales promotion techniques focus solely on short-term sales boosts and discounts.
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