Question : Assertion: The selling concept emphasizes building strong relationships with customers.
Reason: The selling concept focuses on aggressive promotional tactics to sell products.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is true, but the reason is false.
Solution : The correct answer is (c) Assertion is true, but the reason is false.
The assertion is true. The selling concept, to some extent, emphasizes building relationships with customers as maintaining a relationship can lead to repeat business and referrals, contributing to long-term success.
The reason is false. The selling concept does indeed focus on aggressive promotional tactics to sell products, but this doesn't necessarily equate to building strong relationships with customers. The primary objective of the selling concept is to make sales, often through aggressive sales techniques, without a primary focus on establishing long-term relationships.
In summary, the assertion is true, but the reason is false as it does not accurately explain the emphasis on building strong customer relationships in the selling concept.
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