Question : Assertion: The selling concept emphasizes building strong relationships with customers.
Reason: The selling concept focuses on aggressive promotional tactics to sell products.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is true, but the reason is false.
Solution : The correct option is (c) Assertion is true, but the reason is false.
This assertion is true. The selling concept does indeed prioritize building strong relationships with customers to ensure repeat business and long-term customer loyalty.
This reason is false. The selling concept doesn't primarily focus on aggressive promotional tactics. The selling concept is more about persuading customers to buy products through understanding their needs and wants, matching products to those needs, and delivering superior value.
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