Hello aspirant,

both of the courses have excellent scope. Business analytics tend more towards e commerce and the IT companies will be available for your recruitment. TCS, infosys, wipro and other IT giants too look for students who has good grasp over business analytics. You can also get higher education in business analytics as well.

Now, while business analytics is speedily becoming a growing stream, marketing has been always there in management. You will have much more competitors looking for same job role but there is a security since marketing is an established stream for long years.

Go through the coursework of both and choose which fanices you the most,

All the best!